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Show-n-Tell #4 Recap

September 21st, 2012 · Uncategorized

CatapultPGH Show-n-Tell #4 Recap
(Josh Lucas talks while Jonny Goldstein captures his ideas with large scale visual notes)

Thanks for everybody who participated in our monthly Show-n-Tell event at CatapultPGH.

The event consists of a variety of interesting people talking about projects they are passionate about with the CatapultPGH coworking community, and other people curious about amazing projects coming out of Pittsburgh.

Josh Lucas of RedBlueVoice.com, Deena Blumenfeld from Shining Light Prenatal Education, Lara Schenck, designer turned improv theater performer, and Norm Huelsman from Podcamp Pittsburgh, all gave great talks and engaged us in some lively discussion.

Stay tuned for the lineup for our Friday Oct 5 edition of Show-n-Tell.

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Envizualizing Disruptive Innovation in Clinical Trials

September 19th, 2012 · business, entrepreneurship, envizualize, graphic recording, Information Visualization, large scale visual notes, partnerships, Uncategorized, visual sensemaking

Disruptive Innovations to Advance Clinical Trials, Envizualized

One of the things I love most about what I do, is the opportunity I get to hear about the cutting edge of so many fields. Last week in Boston, I got to peek into the world of pharmaceutical clinical trials, which are an integral part of the drug development process. Clinical trials are tremendously expensive and difficult to run. And after all this expense, only 8% of drugs tested are approved! Clearly, this is an area that is ready for disruptive innovation.

I did my part by creating big visual notes of the ideas bouncing around the room as speakers from giants like Merck and Pfizer to scrappy startups like Archimedes and Trifecta explained their vision for disrupting the way clinical trials are managed.

Check out the full set of envizualizations here.

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RSVP for Show-n-Tell #4, Sept 7, 5PM Featuring Crowdsourced Advocacy, Makin’ Babies, PGH’s Improv Scene, and Podcamp Pittsburgh 7 Preview

September 6th, 2012 · Uncategorized


(If the RSVP doesn’t work, just come as you are, we’ll take you)

Come kick off your weekend with Show-n-Tell #4 at CatapultPGH in the Penn Ave Arts Corridor. This month we have an amazing lineup, with showing and telling from Josh Lucas of RedBlueVoice.com, a crowdsourced political advocacy platform company, Deena Blumenfeld from Shining Light Prenatal Education, Lara Schenck, designer turned improv theater performer, and Norm Huelsman, who will preview Pittsburgh’s premiere new media conference, Podcamp Pittsburgh 7.

Norm Huelsman will preview the awesomeness that will be Podcamp Pittsburgh 7, which takes place Oct 27-28. This year’s incarnation of Podcamp Pittsburgh will feature a”…a shift in content focus toward small business owners, social media professionals, and in-house marketers, PodCamp Pittsburgh is aiming to help you build your digital toolbox.”

Just in time for election season, Pittsburgh startup Red Blue Voice will talk about their platform for crowdsourcing political and issue-based ads.

Designer Lara Schenck will expound on the burgeoning improv scene in Pittsburgh and lead some improv games for you!

Deena Blumenfeld will talk about the philosophy behind Shining Light Prenatal Education, which is based in Lawrenceville. Making babies takes more than combining DNA, it takes emotional, educational, and physical support. That’s where Shining Light comes in.

Bonus: Show-n-Tell #4 will be immediately followed by Unblurred, the Penn Avenue Arts Corridor’s open gallery street party, so for great people watching and art scouting, take a walk around the neighborhood after our event winds up!

When: Friday, Sept 7, 5-6PM

Where: CatapultPGH 5139 Penn Ave 15224

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IFVP 2012 Conference Visual Scrapbook

September 4th, 2012 · business, edtech, entrepreneurship, envizualize, government, graphic facilitation, graphic recording, information design, Information Visualization, large scale visual notes, npTech, partnerships, presentation design, sketchnotearmy, storytelling, technology, Uncategorized, visual sensemaking, vizsales vizmarketing vizpersuasion

(Capturing conversation at the community partnership workshop)

If you are in any of the photos and would like your name captioned, send me an email jonny(at)envizualize.com, or comment below and I will write a caption for you.

Helping plan and run an International Forum of Visual Practitioners (IFVP) conference is a powerful learning experience, once that I am still processing a month after the 2012 event. It was great to go through all the photos in the conference photo group to find these. The thing that made me happiest of all, was seeing the number of people who showed interest in helping produce the 2013 conference! It was a privilege and an honor being part of IFVP 2012. I was very excited to see a number of people show interest in producing IFVP 2013 in NYC. That kind of passion and ownership from the community bodes well for the IFVP and for visual practice.

At MAYA Design
At MAYA Design. One thing we did differently this year: we held a few sessions offsite at MAYA and at the Toonseum.


Roberta Faulhaber, at the offsite mini-workshop at MAYA Design, visually exploring how to communicate the business value of one of her services.

Mike Roy led the mini workshop on developing a visual statement that communicates the value of our services.

Initital Visualization of the IFVP 2012 Conference With the PIttsburgh Team

Where one of the early planning sessions for the conference took place, Leah Silverman’s chalkboard equipped closet . That’s Leah Silverman, Emily Marko, and myself from left to right.

A video I produced to promote the conference which they showed in Hawaii. Most people don’t know much about Pittsburgh, so we thought it would be useful to make a little informational video.

Pittsburgh City Council Representative Bill Peduto sponsored a proclamation that July 24-27, 2012 be “International Forum of Visual Practitioners Week” In Pittsburgh.

Visual practitioners from around the world flocked to Pittsburgh.

Mike Rohde Kenote IFVP 2012
Mike Rohde talked about his Sketchnoting journey.

Pittsburgh: City o' Bridges
Yes, there are a lot of bridges in Pittsburgh.

Zane Groshell, Prezi Evangelist, who dove into the conference headfirst.

A happy person!

Marshmallow towers

We had an absurd amounts of swag to give away. It was grueling for my co-emcee, Heather Willems of ImageThink (right) and myself.

Getting groovy at the Warhol Museum party.

Pictures do not lie.

Getting thoughtful at the Business Panel.


Leenie Fabri, who will be one of the co-chairs of the 2013 conference in New York City.

Board from Jim Nuttle’s cartooning mini-workshop


Michell Boos-Stone displays her mastery. It’s a masterclass just being in the same room with her.

More goodies…this is getting out of control.

Lynn Kearny, getting digitally graphic.

Practicing sketchnotes.

Dean Meyers

Never. Ever. Mix. Stripes. And. Dots.

The right shoes are critical. Mine above.

A moment of joy.

Local artist Terrell makes his move.

Lloyd Dangle’s iPad notes from the design thinking panel.

ifvp2012_mjbroadbent_30 Still in art school, diving into visual practice.

I just like this.

In the zone.

Lynn Carruthers, who produced the 2011 Conference in Hawaii, came to the City of Bridges to connect.

Panorama of planning sessions: IFVP & Sprout Fund
Community workshop panarama.

Fame at the Warhol Museum
This is real. I swear.

IFVP 2012
Photo from the author event, where visual practitioners shared the ideas from books they authored.

IFVP 2012
From the general meeting where attendees worked on the IFVP’s organizational strategy. Rachel Smith of the grove on left.

IFVP 2012
Pre-conference Graphic Recording 101 Workshop with Lisa Arora and Rachel Smith instructing.

IFVP 2012
Lloyd Dangle cartooning workshop.

Our wrapup speaker, Nahum Gershon, Principal scientist at the MITRE Corporation, being engaged by a conference participant. MITRE Corporation is one of the major R&D players in the country. From Wikipedia:

It manages Federally Funded Research and Development Centers (FFRDCs) supporting the Department of Defense, the Federal Aviation Administration (FAA), the Internal Revenue Service (IRS), the Department of Veterans Affairs, the Department of Homeland Security (DHS), and the Administrative Office of the U.S. Courts on behalf of the Federal Judiciary.


Farewell from Pittsburgh! See you in NYC!

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Show-n-Tell #3 Recap

July 10th, 2012 · business, coworking, edtech, entrepreneurship, envizualize, government, graphic facilitation, graphic recording, information design, Information Visualization, large scale visual notes, partnerships, presentation design, public speaking, sketchnotearmy, storytelling

Show-n-Tell 3: City Council Representative Bill Peduto

Great turnout at Show-n-Tell #3 at CatpultPGH in Garfield/Friendhip. About 25 people got out of the heat and into some sweet AC to learn, connect, and share.

Bill Peduto (above) discussed population growth and loss in various parts of Pittsburgh over the last 10 years. Peduto discussed three powerful items that could contribute to a more vibrant Pittsburgh: Repurposing unused train tracks for public transportation, enhancing Pittsburgh’s urban forest to mitigate the need for a new sewage drainage mega-tunnel, and encouraging the growth of an industry that designs and builds affordable, modular, green housing units.

Show-n-Tell 3: Jonny Goldstein

Action photo of Jonny Goldstein talking about the International Forum of Visual Practioners Conference which will take place in Pittsburgh July 24-27 in Downtown Pittsburgh.

Show-n-Tell 3: Envizualization
(Click for larger image)
I created this “envizualization” (or large scale visual notes) at Show-n-Tell 3 at CatpultPGH. Speakers included Pittsburgh City Council Representative Bill Peduto, CMU Design Professor Kristin Hughes, Artist Laurie Trok, Interaction Designer Elliott Williams, and Visual Storyteller and event producer, Jonny Goldstein.

Shown-n-Tell happens every first Friday of each month at CatpultPGH (except August when we take a break).

See you in September!

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RSVP for Show-n-Tell #3, July 6, 4PM, With Bill Peduto, Kit Mueller, Kristin Hughes, Laurie Trok, and Jonny Goldstein

June 12th, 2012 · business, edtech, entrepreneurship, envizualize, government, graphic facilitation, graphic recording, large scale visual notes, partnerships, public speaking

Come join our amazing lineup of Show-n-Tellers on Friday, July 6, 4-5PM at CatapultPGH.

RSVP here.


Pittsburgh City Councilman Bill Peduto Slugs it out

Bill Peduto, Pittsburgh District 8 Councilman will talk about whatever is on his mind and field your questions.

Kit Mueller is one of the powerhouses behind Pittsburgh’s wildly successful Startup Weekend. Get ready for some epic Show-n-Tell from Kit!

Kristin Hughes, CMU Design Professor, will discuss the community garden/art park she is catalyzing in the Friendship neighborhood.

penumbrae construct 1.0 constructors
Laurie Trok, CatapultPGH’s own resident collage artist and jewelry designer will talk about her work.

Jonny Goldstein will emcee and will envizualize each Show-n-Tell speaker with large scale visual notes.

How it works: Each Show-n-Teller gets 12 minutes to show and talk about whatever they want. You get to ask questions.

Optional: Afterwards, interested folks will can continue the conversation at happy hour a few blocks down Penn Avenue at Verde.

Even more optional: Starting at 6PM the Unblurred art walk will get going on Penn avenue, so you should be plenty warmed up by then if you want to check out the vibrant scene on Penn Avenue.

When: Friday, 4-5PM, July 6.

Where: CatapultPGH, 5139 Penn Ave 15224

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RSVP here.

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How Zappos Delivers “Wow” Through Service—It’s the Culture

May 15th, 2012 · Uncategorized

E Source Utility Customer Experience : How Zappos Delivers "Wow"

I created this envizualization (large scale visual notes) From a talk by Elia Lata of Zappos at the E Source Utility Customer Experience 2012 Conference in Las Vegas. For a larger size version, click here..

When you think of utility companies, you probably don’t think of nimble, customer focused organizations. Utilities tend to be fairly large, and focused more on keeping the electricity (or gas, or water, etc) flowing then getting into the mind of their customers and providing a great experience. They also tend to be unchallenged in the market place, without competitors. But utility customer expectations are set by all kinds of companies, from FedEx to Zappos, who have to stand out in competitive markets, and thus work to create ever improving customer experiences. So that is creating pressure on utilities to consider customer experience more seriously.

As far as the bottom line goes, utilities need to impress regulatory boards and local governments as well in order to get approval of rate changes and to get other activities approved. And customer attitudes can make a big impression on regulators for good or for ill.

Improved focus on customers also can yield bigger profits—for example if a utility makes it easy to pay a bill via the web or mobile device, they are going to lower their costs. Payment by mail or phone is expensive and time consuming.

So hearing from a customer experience leader like Zappos was eye opening. Customers are rarely going to get as excited about something they take for granted—like electricity, as they would be about anticipating a fabulous pair of shoes from Zappos, but Utilities realize that thinking beyond the electricity meter to the actual customer makes a great deal of sense.

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