One of the things I love most about what I do, is the opportunity I get to hear about the cutting edge of so many fields. Last week in Boston, I got to peek into the world of pharmaceutical clinical trials, which are an integral part of the drug development process. Clinical trials are tremendously expensive and difficult to run. And after all this expense, only 8% of drugs tested are approved! Clearly, this is an area that is ready for disruptive innovation.
I did my part by creating big visual notes of the ideas bouncing around the room as speakers from giants like Merck and Pfizer to scrappy startups like Archimedes and Trifecta explained their vision for disrupting the way clinical trials are managed.
(If the RSVP doesn’t work, just come as you are, we’ll take you)
Come kick off your weekend with Show-n-Tell #4 at CatapultPGH in the Penn Ave Arts Corridor. This month we have an amazing lineup, with showing and telling from Josh Lucas of RedBlueVoice.com, a crowdsourced political advocacy platform company, Deena Blumenfeld from Shining Light Prenatal Education, Lara Schenck, designer turned improv theater performer, and Norm Huelsman, who will preview Pittsburgh’s premiere new media conference, Podcamp Pittsburgh 7.
Norm Huelsman will preview the awesomeness that will be Podcamp Pittsburgh 7, which takes place Oct 27-28. This year’s incarnation of Podcamp Pittsburgh will feature a”…a shift in content focus toward small business owners, social media professionals, and in-house marketers, PodCamp Pittsburgh is aiming to help you build your digital toolbox.”
Just in time for election season, Pittsburgh startup Red Blue Voice will talk about their platform for crowdsourcing political and issue-based ads.
Designer Lara Schenck will expound on the burgeoning improv scene in Pittsburgh and lead some improv games for you!
Deena Blumenfeld will talk about the philosophy behind Shining Light Prenatal Education, which is based in Lawrenceville. Making babies takes more than combining DNA, it takes emotional, educational, and physical support. That’s where Shining Light comes in.
Bonus: Show-n-Tell #4 will be immediately followed by Unblurred, the Penn Avenue Arts Corridor’s open gallery street party, so for great people watching and art scouting, take a walk around the neighborhood after our event winds up!
(Capturing conversation at the community partnership workshop)
If you are in any of the photos and would like your name captioned, send me an email jonny(at)envizualize.com, or comment below and I will write a caption for you.
Helping plan and run an International Forum of Visual Practitioners (IFVP) conference is a powerful learning experience, once that I am still processing a month after the 2012 event. It was great to go through all the photos in the conference photo group to find these. The thing that made me happiest of all, was seeing the number of people who showed interest in helping produce the 2013 conference! It was a privilege and an honor being part of IFVP 2012. I was very excited to see a number of people show interest in producing IFVP 2013 in NYC. That kind of passion and ownership from the community bodes well for the IFVP and for visual practice.
At MAYA Design. One thing we did differently this year: we held a few sessions offsite at MAYA and at the Toonseum.
Roberta Faulhaber, at the offsite mini-workshop at MAYA Design, visually exploring how to communicate the business value of one of her services.
Mike Roy led the mini workshop on developing a visual statement that communicates the value of our services.
Where one of the early planning sessions for the conference took place, Leah Silverman’s chalkboard equipped closet . That’s Leah Silverman, Emily Marko, and myself from left to right.
A video I produced to promote the conference which they showed in Hawaii. Most people don’t know much about Pittsburgh, so we thought it would be useful to make a little informational video.
Pittsburgh City Council Representative Bill Peduto sponsored a proclamation that July 24-27, 2012 be “International Forum of Visual Practitioners Week” In Pittsburgh.
Visual practitioners from around the world flocked to Pittsburgh.
Mike Rohde talked about his Sketchnoting journey.
Yes, there are a lot of bridges in Pittsburgh.
Zane Groshell, Prezi Evangelist, who dove into the conference headfirst.
A happy person!
We had an absurd amounts of swag to give away. It was grueling for my co-emcee, Heather Willems of ImageThink (right) and myself.
Getting groovy at the Warhol Museum party.
Pictures do not lie.
Getting thoughtful at the Business Panel.
Leenie Fabri, who will be one of the co-chairs of the 2013 conference in New York City.
Board from Jim Nuttle’s cartooning mini-workshop
Michell Boos-Stone displays her mastery. It’s a masterclass just being in the same room with her.
More goodies…this is getting out of control.
Lynn Kearny, getting digitally graphic.
Never. Ever. Mix. Stripes. And. Dots.
The right shoes are critical. Mine above.
A moment of joy.
Local artist Terrell makes his move.
Lloyd Dangle’s iPad notes from the design thinking panel.
Still in art school, diving into visual practice.
I just like this.
In the zone.
Lynn Carruthers, who produced the 2011 Conference in Hawaii, came to the City of Bridges to connect.
Community workshop panarama.
This is real. I swear.
Photo from the author event, where visual practitioners shared the ideas from books they authored.
From the general meeting where attendees worked on the IFVP’s organizational strategy. Rachel Smith of the grove on left.
Pre-conference Graphic Recording 101 Workshop with Lisa Arora and Rachel Smith instructing.
Lloyd Dangle cartooning workshop.
Our wrapup speaker, Nahum Gershon, Principal scientist at the MITRE Corporation, being engaged by a conference participant. MITRE Corporation is one of the major R&D players in the country. From Wikipedia:
It manages Federally Funded Research and Development Centers (FFRDCs) supporting the Department of Defense, the Federal Aviation Administration (FAA), the Internal Revenue Service (IRS), the Department of Veterans Affairs, the Department of Homeland Security (DHS), and the Administrative Office of the U.S. Courts on behalf of the Federal Judiciary.
Great turnout at Show-n-Tell #3 at CatpultPGH in Garfield/Friendhip. About 25 people got out of the heat and into some sweet AC to learn, connect, and share.
Bill Peduto (above) discussed population growth and loss in various parts of Pittsburgh over the last 10 years. Peduto discussed three powerful items that could contribute to a more vibrant Pittsburgh: Repurposing unused train tracks for public transportation, enhancing Pittsburgh’s urban forest to mitigate the need for a new sewage drainage mega-tunnel, and encouraging the growth of an industry that designs and builds affordable, modular, green housing units.
Action photo of Jonny Goldstein talking about the International Forum of Visual Practioners Conference which will take place in Pittsburgh July 24-27 in Downtown Pittsburgh.
(Click for larger image)
I created this “envizualization” (or large scale visual notes) at Show-n-Tell 3 at CatpultPGH. Speakers included Pittsburgh City Council Representative Bill Peduto, CMU Design Professor Kristin Hughes, Artist Laurie Trok, Interaction Designer Elliott Williams, and Visual Storyteller and event producer, Jonny Goldstein.
Shown-n-Tell happens every first Friday of each month at CatpultPGH (except August when we take a break).
I created this envizualization (large scale visual notes) From a talk by Elia Lata of Zappos at the E Source Utility Customer Experience 2012 Conference in Las Vegas. For a larger size version, click here..
When you think of utility companies, you probably don’t think of nimble, customer focused organizations. Utilities tend to be fairly large, and focused more on keeping the electricity (or gas, or water, etc) flowing then getting into the mind of their customers and providing a great experience. They also tend to be unchallenged in the market place, without competitors. But utility customer expectations are set by all kinds of companies, from FedEx to Zappos, who have to stand out in competitive markets, and thus work to create ever improving customer experiences. So that is creating pressure on utilities to consider customer experience more seriously.
As far as the bottom line goes, utilities need to impress regulatory boards and local governments as well in order to get approval of rate changes and to get other activities approved. And customer attitudes can make a big impression on regulators for good or for ill.
Improved focus on customers also can yield bigger profits—for example if a utility makes it easy to pay a bill via the web or mobile device, they are going to lower their costs. Payment by mail or phone is expensive and time consuming.
So hearing from a customer experience leader like Zappos was eye opening. Customers are rarely going to get as excited about something they take for granted—like electricity, as they would be about anticipating a fabulous pair of shoes from Zappos, but Utilities realize that thinking beyond the electricity meter to the actual customer makes a great deal of sense.
The photo above is from the E Source Utility Customer Experience Conference, which I just had the pleasure of joining in Las Vegas. E Source’s mission is “To advance the efficient and environmentally sound use and provision of energy.”
My friends know that I love the rush of public speaking—It’s even better when I can combine it with my visual summaries. So I was delighted that E Source asked me to give a talk synthesizing the ideas bouncing around the conference. I love creating visual notes all the more when I get to use them as a backdrop for a presentation.
At the conference, representatives of major utilities (mostly electricical, but a few other utilities participated as well) shared insights, successes, and challenges related to focusing on the utility customer experience. Utilities are in an interesting position where they are often operate without direct competitors. But they still have plenty of motivation to focus on the user experience it turns out. Since every household and organization in North America needs to interact with utilities, an improvement in their customer experience has a broad impact.
It was heartening to see the participants in the conference think about the big-picture reasons to value customer experience, as well as to explore case studies of how industries within and outside the utility industry are improving their customer experience.
(Our friendly Zappos tour guide and Customer Experience Magician, Rocco)
From outside the utility industry we heard from FedEx, Sprint, and Zappos. We even got a tour of Zappos, which maintains its office conveniently around the corner from our conference venue. The tour drove home the message the culture is bedrock of customer experience—Zappos is famed for both its creative and supportive culture and its focus on delivering a “Wow” customer experience.
I was wowed by the conference that E Source put together, they clearly care about the experience of their customer, and it showed.