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Visualizing Using Space Tech to Improve Life

April 18th, 2013 · edtech, envizualize, graphic facilitation, information design, Information Visualization, large scale visual notes, technology, visual sensemaking

The 2nd annual NASA Space Apps Challenge is coming up April 20-21, 2013! No matter where you live you can participate. And if you are in one of 75 cities around the world, you can join other developers, designers, and space enthusiasts in person to work on projects to improve life on Earth and in space. I will be dropping by the NYC site to help whiteboard teams’ ideas and create a visual story of the weekend.

Check out SpaceAppsChallenge.Org to learn more and get involved. I created this video to help spread the word. Feel free to share it so we can get maximum participation in this event. It is going to be stellar.

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March 4th, 2013 · business, edtech, envizualize, graphic facilitation, graphic recording, Information Visualization, large scale visual notes, npTech, presentation design, public speaking, storytelling, visual sensemaking

I was honored to lead a visual communication excercise at TEDxTheCollegeOfWooster, as well as to have the opportunity to visually synthesize the ideas swirling around the room during the excellent presentations. Congrats to event producer, College of Wooster student Christina Haupt, and all the other folks who pitched in to create a magical event. The overarching them connecting all the talks was “Integrity.” This event was a powerful example of different kinds of integrity, creating a powerful whole from its various parts.

Wooster, Ohio, is a fascinating town which is producing a crop of social entrepreneurs working locally and internationally. I enjoyed meeting the team behind Reach Trade Co. (Coffee sourced from farmers in Peru, with revenue channeled into improving access to clean water), the !st Amendment (food, drink, and discussion salon), and Local Roots Market & Cafe (connecting local farmers to local consumers).

The College of Wooster is equally intriguing. From Wikipedia:

Wooster is one of forty colleges named in Loren Pope’s influential book Colleges That Change Lives, in which he called it his “…original best-kept secret in higher education.”[3] It is consistently ranked among the nation’s top liberal arts colleges, according to U.S. News and World Report. In US News’ “Best Colleges 2011″, Wooster ranked fifth among national liberal arts colleges in the category of “Best Undergraduate Teaching,”

I had a wonderful time being part of this thought provoking and delightful event. Oh, one last thing. I highly recommend the Hotel St. Paul, where I stayed. It’s a boutique hotel with fabulous amenities and a euro design sensibility. Great place!

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Playing around with whiteboard animation

February 6th, 2013 · Uncategorized

Whiteboard Test #1 from Bill Moore on Vimeo.

Been messing around with whiteboard animation with a Pittsburgh based media maker Bill Moore. Here’s the result of our first jam. This is not a final product, just our first little experiment.

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Show-n-Tell 7 Recap

December 10th, 2012 · business, coworking, edtech, entrepreneurship, envizualize, graphic facilitation, graphic recording, Information Visualization, large scale visual notes, npTech, partnerships, presentation design, public speaking, storytelling

Show-n-Tell 7 rocked with Rebecca Harris of the Chatham Center for Women’s Entrepreneurship talked about making it as an entrepreneur, Anne Marie Toccket, Nick Fedorek, and Katherine Camp gave an update on the Pittsburgh Hostel Project, and Derek Minto shared his journey to becoming a comedian and explained how a loved one did something very wrong with a canned ham. Lara Schenk emceed and Jonny Goldstein captured the conversations on the whiteboard.

This event was a Jonny Goldstein production, in association with the CatapultPGH coworking community.

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RSVP for Show-n-Tell #7: Entrepreneurship, Comedy, Youth Hostels, and Robo-Fire-Art

December 6th, 2012 · Uncategorized

Show-n-Tell #7, December 7: Pyrotopia Founder, South Side Hostel Creators, Center for Women’s Entrepreneurship Director, and Ruckus Bringing Comedian at CatapultPGH


It’s time for another Show-n-Tell at CatapultPGH, with another Show-n-Tellicious lineup.

**RSVP here.**

Who is showing and Telling?

Eric Singer

Eric Singer is an an artist in the oldest and newest mediums you can imagine: fire, music, and robots. I met Eric in 2004 in New York City when he gave me advice as I worked to create a set of electronics embedded coveralls I used as an audio controller for comedy performance. Since then we have both relocated to the Steel City. Eric recently spearheaded the East Coast’s first festival dedicated entirely to fire art, Pyrotopia in Munhall, PA. Prior to that Eric founded LEMUR, the League of Electronic Muscal Urban Robots. “LEMUR creates exotic, sculptural musical instruments which integrate robotic technology. The result is computer-controlled mechanized acoustic musical instruments which can perform music by and with human musicians.” Eric’s creative resume is too long to enumerate here, just know that he is a creative rockstar (literally—he used to play sax in the celebrated ska band the Allstonians).

Rebecca Harris

Rebecca Harris is the director of the Chatham Center for Women’s Entrepreneurship. Harris is “…passionate about helping women start and grow successful businesses, Ms. Harris has expertise in developing strategic alliances and mentoring opportunities which will benefit women working in local and regional businesses.” She has had a long and varied career starting and running numerous businesses. I heard her giving a shout out to CatapultPGH on the WESA talkshow Essential Pittsburgh, and I figured if she is tuned in enough to know about us, she must be good people. And since we are comprised of a variety of entrepreneurial individuals and companies, we would love to hear about resources for Pittsburgh based entrepreneurs.

Anne Marie Toccket and Nick Fedorek are part of the team behind the Pittsburgh Hostel Project. “The Pittsburgh Hostel Project is a group of people who believe Pittsburgh can and should sustain a hostel and are dedicated to making this happen.”

anne marie

Anne Marie is the project Director and a Jane of all trades. She holds three bachelor’s degrees from Penn State University and a master’s degree in international development and nonprofit management from the University of Pittsburgh. Anne Marie works remotely for Awamaki, a nonprofit that she cofounded in Peru dedicated to sustainable development. She is co-owner of a cooperative bookstore/cafe in Pittsburgh, and chair of the board of Building New Hope, an international nonprofit based in Pittsburgh that imports fair-trade coffee. She was chosen as a delegate to the 2012 One Young World summit held in Pittsburgh. She has extensive experience in nonprofit fundraising and program development, and loves international travel–she has been to 40 countries and counting.

nick fedorek

Nick Gunther Fedorek has been part of the Pittsburgh Hostel Project for about 4 months. He has stayed at many, many hostels on backpacking trips throughout Europe, and thinks it’s about time Pittsburgh had a hostel of its own. He recently finished his master’s degree in Community Development and Planning and is involved with the planning, development, and community process components of the project. He is currently a freelancer specializing in qualitative research, market analysis, and business development.

derek minto

Derek Minto is a Pittsburgh based comedian, storyteller, and the host of the Haters for Hire comedy podcast. “Haters for Hire is a weekly audio podcast chock full of swearing, stand up comics, and game show style violence all hosted by Derek Minto. Each week features new guests, stories and discussions. A majority of the time the guests are comics from the city of Pittsburgh though many hail from all over country.” A recent tweet of Derek’s “If only there was Taco flavored vodka…oh wait that’s tequila.”

Besides our lineup of fabulous guests, we are mixing up some of the other roles. Lara Schenck will emcee, Elliot Williams will be capturing the conversations with large scale visual notes, and I (Jonny Goldstein) will open and close the event and be the official photographer.

When: Friday, December 7, 5PM-6:15PM
Where: CatapultPGH, 5139 Penn Ave 15224

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**RSVP here.**

Show-n-Tell is a Jonny Goldstein production in conjunction with the awesome crew at CatapultPGH.

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Show-n-Tell #6 Recap

November 27th, 2012 · Uncategorized


Thanks to all our fabulous Show-n-Tell presenters and audience at last months event at CatapultPGH.

We featured Olympic diver Cassidy Krug who recounted her London 2012 experience, British Designer (now in Pittsburgh) Alex Leeson-Brown about how he ended up in the ‘Burgh, experience designer Minette Vacccariello on the street art and design projects she has helped create on Penn Ave, and social media consultant Brian Shope on the way social media blurs power and communication relationships.

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Are You Ready to Rock the Whiteboard? Join the Workshop at Indy Hall Nov 19.

November 6th, 2012 · business, coworking, edtech, entrepreneurship, envizualize, graphic facilitation, information design, Information Visualization, presentation design, public speaking, Uncategorized, workshops


Want to Rock the Whiteboard? Listen to what other people have to say about how I helped them develop their visual thinking skills to help them rock.

“Very helpful. During the session we found creative solutions to the challenges posed by the path we chose. It was great!”

Carlos Guestrin, Co-founder, Flashgroup

Armed with a shared visual vocabulary, we were able to practice conceptualizing and communicating complex problems. Thanks, Jonny!

Colleen Wheeler, Web Strategist, Wheaton College

I plan to apply what I learned for an upcoming presentation. I would recommend this to anybody who needs to sharpen their communication skills.”

Kathee Kuvee, Technical Writer–Gem Group

“Helped me to “feel” how different it is–more collaborative, more fluid, more generative, less argumentative–to draw as you’re working together to plan or conceptualize a project as opposed to just using words.”

David Wedaman,Director for Outreach, Brandeis University

“Having your coworker draw out the situation will allow you to reflect upon it in a new and more objective way. Take turns and see what you come up with. The reason why this technique works is because it boils down issues to their core parts, forcing you to stay focused. ”

Cat Robinson, Designer—GovDelivery


Chances are, you are surrounded by whiteboards wherever you work, but do you use them to their fullest potential? Do you ROCK the whiteboard? I can get you rocking with my 1-day workshop.

Who this is for:

This is for anyone who wants to use the power of visualization to:

collaborate better
communicate better

…And think better, using that simple yet powerful tool, the whiteboard.

Why is a whiteboard such a powerful tool?

The humble whiteboard is amazing thing. Using a whiteboard  helps you and your team harness power of images to solve problems and communicate ideas. A couple of things make a whiteboard a particularly fearsome tool for collaboration:

1. It is a shared display. That means a group can look at it at the same time and build a shared understanding.

2. It is as easy to edit, erase, add marks, highlight. That ability to easily modify the contents of the whiteboard invites participation. Your visuals can evolve as your group’s understanding evolves.

3. To quote brain scientist John Medina “You get 3x better recall for visual information than for oral. And you’ll get 6x better recall for information that is simultaneously oral and visual.” A whiteboard lets you present your visual information while you talk, giving whoever you are presenting to that 6x advantage in remembering what you said.
But, but, but…I can’t draw!
I hear this a lot. And the truth is, our culture and educational system does a lousy job building peoples’ drawing skills, and maybe you did not get the coaching you needed to become confident at drawing. Just answer two questions for me: Do you have a hand that is capable of holding a marker? Can you look both ways before crossing the street and then walk across it without getting run over? If you answered yes to these two questions, I can get you over the drawing hump no problem. Using simple shapes and marks, we will be able to whiteboard just about anything by the end of the workshop. This is not about “art.” This is about thinking and communicating.

How is this going to work

The Workshop

1. This is project based. Bring a project you are passionate about and we will apply the power of the whiteboard to help you work on your project.

2. This is social. The real power of the whiteboard is its usefulness as a collaborative tool. You will help other participants visualize their projects and they will help you by visualizing your projects. People working with people=social and social learning=fun + effective.

3. This is hands-on visual listening. The visual part of whiteboarding is one part of the equation, listening is the other part, the hands on creating is another part. When you visually reflect someone’s ideas for them by really listening and then turning that into something on visual the whiteboard, they will love it, and vice versa when they return the favor.

4. We will do a lot of listening, drawing, and presenting

After the workshop:

You will take home my booklet covering the techniques and approaches that we use during the workshop


It takes repetition to really learn something. I am giving you the opportunity (should you choose to take it) to lock in your learning by giving you seven days of homework which I will give you feedback on. Simple 15 minute assignments that you will draw and then post to our…

Online Group:

Enroll in the post-workshop online discussion group where you can post your homework, ask questions, give and get feedback. I will be there chiming in. The group will be active for two weeks after the workshop, just to lock in the learning.

Class size limit: 12 people, max. I want to give you individualized feedback, so I’m keeping the workshop small.

Teaching Visual Project  Management at University of the Arts Masters of Industrial Design Program
(That’s me in the yellow shirt.)
And Who the Heck Is Jonny and What Qualifies Him to Teach This?

I am what is called a “Visual Practitioner,” someone who works with people and companies to do things better through harnessing the power of visual thinking. I love what I do so much that I am an incoming board member of the International Forum of Visual Practitioners. I wear a few hats. For one of my hats, I help turn conferences into powerful learning experiences by drawing huge illustrated notes in real time of the ideas bouncing around the room. Clients from Stockholm to Vegas engage me to help their conference participants have powerful learning experiences.

Another hat I wear is my teacher hat. For the last two years I have been teaching workshops in the Masters of Design (MID) program at University of the Arts called “Hands on Visual Listening” that helps those students use collaborative visualizing to work better with their clients and each other.

One last hat: pitch visualizer for startups. That means I help startups visualize their pitches to funders by interviewing them and whiteboarding our conversation as we talk. That helps them “see” their value proposition and visualize how to communicate that value to potential funders. Clients include InsuranceZebra (which just got $1.5 in funding. High five!) and Alphalab, Pittsburgh’s premiere tech company incubator.

OK, I lied, one more thing: I love fostering learning communities! And I love Co-working! And I love Indy Hall. I was proud to be part of the Indy Hall community before I moved to Pittsburgh, and still make it a point to stop by when I am in town. That’s why I am so excited about doing this workshop at Indy Hall on Nov. 19.

So what’s the catch? I want to use this workshop to help me promote future workshops. That means I (or someone I contract with) may be taking photos and possibly video during the workshop with an eye toward using said photos and video to promote future workshops. That means that media of you and your whiteboard work may be shared online, in print, and in other media. Of course some people are happy to get exposure and share this way, so this may be a bonus! So if you are OK with people possibly seeing you and your whiteboard work, and want to take advantage of the learning, then jump on in! And if not, I look forward to catching you at a future event.

So, are ready to Rock the Whiteboard?

If so, sign up via the link below.

Yes, I’m ready to ROCK the whiteboard!

Once you have signed up, I will send you a quick questionnaire so I can learn more about you (and your lunchtime dietary preferences) and I’ll see you at 9:30, Monday, November 19 in the workshop room at Indy Hall. Supplies will be provided. Bring a camera (or camera phone) so you can document your work!

When: 9:30AM-4:30PM Monday, Nov 19.

Where: Indy Hall in their new workshop room.

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22 North 3rd St
Philadelphia, PA 19106

Questions? Email me at jonny (at) envizualize.com or give me a call 646-209-7204.

technically philly
I am proud that Technically Philly is supporting Rock the Whiteboard as a media sponsor. If you want to know what’s going on in Philly tech, Technically Philly is a must read.

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