When a technology startup needed some help clarifying the their pitch to VCs, they asked me to help. Only I was in a different city. So we did a web conference and we discussed their product, value proposition, and the profile of the VCs they would be pitching. As we talked, I provided real time visualization via a shared virtual whiteboard.
These are sketches-not finished visuals. The point of these is to make sense and provide insight, not to look polished.
They then turned around and used those sketches to create finished visuals to incorporate in their presentation deck. The visualization session also helped them clarify what they had to offer and how to communicate that value. This kind of back and forth conversation, facilitated by real time visualization, is what the people at Humantific call visual sensemaking.
I love that term, visual sensemaking. When you can make sense of something, that’s the first step to insight and informed action. There is nothing I like more than helping clients make sense of complex information and use it to take productive steps forward.
I have been a fan of Brandy Agerbeck's work for the last couple of years. In this video, she explains how she uses graphic recording as part of a facilitated event. In the video, Agerbeck explains two benefits of graphic facilitation: better thinking and better communication.
She works in an iconic, colorful, playful style that is as distinctive (and awesome) as she is. Behind the playful style is a discerning and expert graphic facilitator.
The video above has a great example of a company using a visual comparison to make the case that they can serve you better than their competitor. In this case it’s Verizon vs. AT&T. Visual comparisons are a powerful way to market your service, product, or idea.
In his book, Back of the Napkin, Dan Roam points out another great example of a company using a visual comparison to its advantage. At the inception of Southwest Airlines, the founder drew a picture of its intended routes, a simple triangle comprised of Houston, Dallas, and San Antonio. Compared to the sprawling route maps of its competitors, it was easy to make the case that Southwest would have a solid advantage in the air traffic between those Texas cities by just focusing on them instead of routing travelers between those cities to far away hubs. This comparison helped them secure funding to make the airline a reality.
Can you come up with a visual comparison that helps you show your advantages over your competitors? If you can, then you can make it work for you. If you can’t, then you probably need to rethink your product.
(Video of the Graphic Recording From VizThink Philadelphia Show and Tell).
We had an amazing turnout at VizThink Philadelphia Show and Tell. Particiapants included the web team from the Philadelphia Federal Reserve, Medard Gabel of Big Picture Small World, Erin Murphy from UPenn's Wharton School of Business Alfred P. West Jr. Learning Lab, and many other designers, writers, illustrators, entrepreneurs, technologists, and researchers. Each presented for about 3 minutes, while I graphically recorded their talks. In the video above I show parts of the graphic recording, which will give you a taste of the range of fields represented.
And we also snacked on some VizThink Philly flowchart cookies.
Thanks as always to Erin Murphy of the UPenn Wharton School of Business Alfred P. West Jr. Learning center for hosting the event. Tip of the hat to Julia Pellicciaro, Bianca Cevoli (who couldn't make this event, but was there at the inception), help plan the event, and Julia did a great job keeping the presentations flowing. And biggest thanks of all to all the attendees who came out in the midst of their jam-packed holiday season to share with other people interested in using visual thinking to make their work and lives better. Here's to a splendid 2010!
Ultimate means final.
And what is more final than death? How do we come to grips with death? What is our interface with death? One common interface with the ultimate is the tombstone. So this slideshow could be called "New Interfaces for Tombstones," but I liked the sound of "The Ultimate Interface," so that's what I went with.
I created this slide show to present it at the 30th anniversary of the Interactive Telecommunications Program (ITP) at New York University. ITP is one of the worlds' premiere interface design programs, so I thought that community would appreciate this slide show.
Now with the advent of the web, people are thinking about how to people connect with the memory of those who have left us through that medium. A great example: Chris Barlett's Philadelphia Gay History Wiki. Some of the most visited posts on my jonnygoldstein.com blog are obituaries I have written for friends of mine who have died. It's a new era, with new ways of grappling with death, but the fact of our finite lives is as present as ever.
Now, where is that whiskey spigot?*
*Please check slideshow for this to make sense
What: A chance for you to share your work, how you use visual thinking, or just what you are interested in, with the VizThink Philadelphia community. And a great opportunity to learn about what other Philly area VizThinkers are working on or fascinated with. All that and homemade flowchart cookies! How it works: If you would like to share something with the group you have 4 options: show slides, show physical artifacts (a drawing, poster, gadget, etc.), draw on the whiteboard, or just show you. The first 15 people to respond will get a 3 minute slot. If we get further requests to show and tell, then we’ll create a waiting list and draw from that if time permits. Email jonny(dot)goldstein(at)gmail.com if you want to show something.
If you are showing slides, either email them to jonny(dot)goldstein (at) gmail.com, or bring them in on a computer or thumb drive and we’ll transfer them to our laptop. The slides must either be PowerPoint or PDF format.
You don’t have to show anything to attend. You will add to the festive spirit with your very presence.
When: 6:30-8PM Weds, Dec 16
Where: Room 116 SHDH, Steinberg-Dietrich Hall 3620 Locust Walk University of Pennsylvania Between Spruce and Locust Walk along what would be 37th street. Locust walk is a pedestrian only area on UPenn campus.
Parking: There is a parking garage located at 38th and Walnut but there’s also street parking all around the area as well.
Public Transit: El train to 34th and Market OR #34 Trolley to 36th and Sansom OR #21 Bus to 36th and Walnut
Thanks: VizThink Philadelphia thanks Alfred West Jr. Learning Lab of the Wharton School of the University of Pennsylvania for hosting this event and Erin Murphy for arranging the venue. Organizers and flowchart cookie creators: Julia R. Pellicciaro, Jonny Goldstein, and Bianca Cevoli.
Just met Brady Forrest, the guy who started the Ignite events. There are few things I love more than telling a story accompanied by my own hand drawn slides in front of hundreds of people. The Ignite events have allowed me to do just that, plus let me bathe in the creative juices of many other splendid storytellers, so it made my evening to meet the guy behind the ignition of Ignite.