The concept: When you give a speech, you are providing a service. People have needs, you have offerings, and you want to offer them a speech that serves those needs tailored out of what you have to offer. In this workshop our goal was to use visual techniques to find out an audiences needs and unearth our own skills and knowledge that could speak to those needs. Next we created brief speeches that aimed to address what our audience was interested in. By the end of the workshop, participants each gave mini-speeches to small groups.
1) Using all-image mind maps to get a lot of ideas on paper and share a lot of information quickly. Using a mind map to generate ideas is an example of divergent thinking. Mind maps are very useful for this.
The use of images to depict areas of knowledge and areas of challenge got people to connect to their ideas in a visceral way, and made for a memorable medium to share with their group members.
2) People found the idea of a useful public presentation being the intersection of what you can offer and what people need useful.
3) Live graphic recording: It was powerful to see the narrative of the workshop unfolding onto a wall sized mural (above) as the evening progressed, courtesy of Heather Willems of Image Think. The resulting image is an information rich record for people who want to review the workshop.
4) After the divergent thinking of creating the initial mind maps, converging on a few relevant ideas and putting them in a sequence that made a point seemed to work well.
What to tweak next time:
1) Pacing: I needed to pick up the pace. Instead of demonstrating something and then letting people repeat my process, I just need to start demonstrating it, and then let people get going.
2) Focus: In my own personal examples, I included some personal items that took the focus more in a therapy direction and less in a business direction. There is nothing wrong with this, but for this crowd, and for any professionally oriented crowd, I would stick to professional examples.
3) Practicality: I think this would be more practical if I had people map out a presentation that they actually thought they would have to give soon, and map out what they know about the intended audience, instead of having them tailor a talk to people at the workshop who they may, realistically, never have to present to.
4) Start with goals: What do you want to happen as a result of your speech? When we engage in public speaking, we have goals of our own—It’s not just about serving the needs of our audience. We want them to take action, to buy something, to consider a new approach, to approve something, to be entertained, or moved, or any of a number of things. Next time, I would focus more on goals of a speech, which are the foundation of its success. This would be a natural fit with focusing on an actual speech we are going to have to give.
Conclusion: In the end, successful public speaking comes down to having clear goals, knowing your audience, giving them something that resonates, and thus moving them in the direction that matches your goals. Visual thinking can help. But it’s only part of the story. Another big part is practice. So as I keep practicing this workshop, I will keep you posted on what I learn.
Big thanks to LiquidNet for hosting us, to Ray DeLaPena, MJ Broadbent and the VizThink NYC crew for organizing and promoting the event, Heather Willems of Image Think who provided graphic recording, and everyone who gave me feedback.
If you were at the workshop and have further thoughts about it, I would love to hear about it, either in the comments or at jonny(dot)firstname.lastname@example.org. Your insight really helps!
Jonny Goldstein invites you to any one of these FREE public appearances from Sept 18-24. The events all have a common thread: using visual thinking to make life better. Here are the events, in order.
1)PARK(ing) Day: VizThink Philadelphia presents SketchPark
What: VizThink Philly is creating a mini park in a parking space on the street at 1625 Chestnut Street. This is being done in conjunction with dozens of other groups in Philadelphia who will create mini parks all around the metro area. The SketchPark will have a table, chairs, paper, and drawing supplies. Passersby will be encouraged to stop by and draw their vision of a better Philadelphia. Or just to draw the rich urban landscape. Or get a free drawing lesson. Stop by and get sketchy with us. When: 9AM-4PM, Friday, Sept 18 Where:1625 Chestnut, Center City, Philadelphia
2) Ignite NYC
I will have the pleasure of giving a rapid fire humorous presentation along with 20 of my hand-drawn slides about how TV and online video has influenced my fear of snakes. Ignite NYC is a fantastic event with hundreds of attendees and fascinating presenters. This particular edition of Ignite NYC has a TV and video focus. RSVP here. When: 6:00pm – 9:00pm Where: New World Stages
340 West 50th Street
If you want to sharpen your public speaking chops, RSVP for the free mini-workshop I will conduct at VizThink NYC on using visual thinking in the service of public speaking. The event will be recorded in hand drawn visuals by Heather Willems of Image Think. When: Thursday, 24 September 2009, 6:30 PM â€” 8:30 PM Where: Liquidnet
498 Seventh Ave, 8th Floor
New York, NY 10019
Envizualize is very excited to debut a new animated story commissioned by Paramarketing about the Routes-to-Market methodology. Paramarketing is a management consulting firm that helps clients create and bring new products and services to market, build new distribution channels, and improve the performance of product development, marketing, sales and distribution.
This was an intriguing project because to tell an effective story about what Paramarketing does, I needed to get to know their business. And because their consulting touches on so many areas of business, I felt like I was like getting a mini-MBA.
To find out more about how Paramarketing can help your business thrive, even in a challenging economic climate, visit Paramarketing.com
I would love to hear your feedback on the video, so feel free to send me an email (info@envizualize(dot)com) or leave me a comment. What did you think?
Public speaking can be a challenge. Understanding your audience, creating a talk, using body language, and overcoming plain old garden variety nervousness are just a few of the factors that go into a powerful talk. With all these hurdles, why bother to even try? Well, public speaking is also a form of power, the power to inform, to persuade, to get people to take action. It’s also a way to get noticed.
This month, in Philadelphia and New York City, I’ll be leading micro-workshops about how to use visual thinking to improve your public speaking. I use visual techniques every time I give a prepared talk, and I find these techniques tremendously useful. If you want to improve your public speaking, RSVP for one of these free events.
At this month’s VizThink, veteran public speaker, Jonny Goldstein (that’s me), will show you how to use visual thinking to create and deliver a powerful presentation. Afterward, we will head somewhere nearby for some food and drink.
By the end of the session, you will develop and deliver a 2 minute mini-presentation, with visuals, to a small group.
Special Guest: Nora Herting, one half of the NYC based graphic recording company, Image Think will capture our session proceedings visually in a mural which she will create in real time. Check the video below for a demo of Nora creating a graphic recording.
(Above: Video of Nora Herting and Heather Willems of Image Think)
About Jonny Goldstein: Jonny is a Philadelphia based animation producer and public speaker. He has spoken at schools, conferences, universities, commercial venues, and theaters, and has appeared on Tech TV and New York 1. Jonny’s recent presentation at Pecha Kucha Philly was dubbed “a hilarious diquisition” by philadelphiaweekly.com.
About Nora Herting: Nora is a Brooklyn based professional artist who completeted Masters in Fine Arts at the Ohio State University. She helps clients make meetings more productive by providing expert graphic recording. She has teamed up with Heather Willems to create Image Think, the graphic recording company.
When: 6:30-8PM, Mon, Sept 14
UPenn, Wharton Business School
Huntsman Hall, Room G-50
3730 Walnut Street , philadelphia, pa
Visual thinking can be used to clarify or to confuse. The House Republicans created a visual representation of the House Democrats health plan. The graphic is a crazy jumble of boxes, arrows, and lines.
I don’t know if the proposed plan is too complicated or not, but I do know that it’s easy to make even something simple seem insanely complicated. To illustrate that, I made the hand drawn graphic above, which diagrams the org chart of my family’s food buying plan. My family consists of my wife and I, so it’s about as simple as it gets. Yet look how complex I made it seem.
So, how do you make something simple seem complicated using visual thinking?
1. As Leonardo Da Vinci Said “Everything connects to everything else.” So connect as many things as possible! That’s what I tried to do in the chart above, and it’s obviously what the House Republicans did. I have to say, they really went to town. Mine is quite a bit less confusing. Oh well.
2. Separate related items spatially as much as possible so that the lines connectingclosely related things are long, convoluted, and need to cross lots of other lines.
3. Use lots of ugly, clashing colors. OK, I did not have time to do this one, but the House Republicans sure did.
Thanks to Parkview for sending me the link to the House Republican graphic.
32 Strawberry Street is an alley between 2nd and 3d. streets and Chestnut and Market.
Thanks very much to Independence Hall Co-working community and Alex Hillman for stepping up and offering us this great new venue. We’ll pass the hat for donations of $2 bucks each to help cover their expenses.
The upcoming of VizThink Philadelphia will feature activities led by New York City based visual thinking professionals Steve Cherches and Dean Meyers. Steve and Dean are also founding members of VizThink NYC.
Here’s what they’ll be doing:
Steve Cherches: Exploring Visual Thinking With….Visual Thinking!
Steve will lead an activity where we use drawing and found images to think about what visual thinking is and why it matters.
Dean Meyers: Visual Problem Solving: 5 Diagrams in 15 Minutes
Solving problems from â€œwhat should I eat for breakfast?â€ to deciding what to do in business can be broken down using diagrams to visualize the problem from different perspectives. This activity is an exercise using 5 different ways to look at a problem through diagrams that are simple to create yet can be very powerful in the answers they can provide.