header image 1

Negotiation Toons #1: Positions Vs. Interests

April 29th, 2010 · Uncategorized

Lately I have been getting interested in negotiation. Above, I have drawn a picture of one of the basic concepts—positions versus interests. Positions are a what a party states they want, and interests are what motivate those assertions.

You can think of interests as the tip of the iceberg—they are what are visible. But dive deeper and you will find the interests that underlay those positions.

When people are negotiating, the better they know each other’s interests, the better chance they will have of finding the agreement that will be optimal to all parties.

You can think of interests as the tip of the iceberg—they are what are visible. But dive deeper and you will find the interests that underlay those positions.

Stay tuned, or should I say tooned, for more Negotiation Toons.

→ 2 CommentsTags:

140 Characters Conference NYC 2010 iPad SketchNotes

April 20th, 2010 · information design, Information Visualization, sketchnotearmy, storytelling, visual sensemaking

(link to the set of SketchNotes)

Above is a slideshow of SketchNotes I created at day 1 of the 2010 NYC 140 Characters Conference.

Jeff Pulver assembled an amazing roster of people to speak at the conference, from NBC’s Ann Curry, to MC Hammer, to Jay Rosen.
They, and many other speakers, discussed the implications of what Pulver calls “Now media” for business and society. “Now media” is the combination of emerging social platforms with older media forms.

jeffrey hazlett at 140 Conference NYC 2010

Jeff Hayzlett, the Chief Marketing Officer at Kodak, gave a moving talk about the power of helping people sharing emotional moments.

David Carr: Why Twitter Will Endure

New York Times writer David Carr explained why he though Twitter will continue to thrive, summarized above in key words.

To see video clips of all the speakers, check here.

Thanks to R/GA for lending me the iPad for the day. R/GA is a visionary international digital design company. I am honored that they worked with me on this.

Technical Notes:

I drew the SketchNotes on an iPad using a Pogo stylus and the SketchBook Pro App.

link to the set of SketchNotes

→ 2 CommentsTags:

Keeping it Visual at the 140 Characters Conference, NYC

April 16th, 2010 · information design, Information Visualization, sketchnotearmy, storytelling, visual sensemaking, vizsales vizmarketing vizpersuasion

See You at 140 Characters Conference, NYC

I am delighted that I will be taking visual notes at the 2010 140 Characters Conference, as I did last year. Only this year, on the first day, I will be creating the notes on an iPad that award winning digital agency R/GA is sponsoring me with.

Since the conference is about the business and social implications of the emerging real-time web, I thought it was appropriate to use the "nowest" device, the iPad, to capture the ideas and energy of the event.

If you are attending, be sure to say hi, and if not, I hope my viznotes will help you glean some of the knowledge and energy that will be coursing through the 2 day event.

—Jonny Goldstein

→ No CommentsTags:

Testing the SketchBook Pro App on the iPad

April 5th, 2010 · Uncategorized

Playing with iPad SketchBook Pro App

Dave Martorana was kind enough to let me play around with the
SketchBook Pro App on his shiny new iPad.

This was all done with my fingers. While it was fun, it is highly limited.


1) Not pressure sensitive—that means you have no control of your
line weight in real time. This is caused by the iPad, not the
software. The iPad interface is does not allow for pressure sensing.

2) Not precise–Hey, I was drawing with my fingers, so I had to let go
of precision.

3) 7.99 cents. A little steep compared to other apps.


1) It’s fun to fingerpaint/fingerdraw, once you let go of the fact
it’ll be a little loose. There’s a visceral connection to the drawing
when one uses fingers in the making.

2) Great to be able to zoom in, zoom out, and rotate the image with
finger gestures

3) Nice to have layers

4) Easy to email yourself the image once you are done

I am not going to run out and by an iPad quite yet. I would rather
have a tablet that allows for pressure sensitivity. Still, super fun,
and it’s a lovely device. I would probably opt for a simpler and less
expensive drawing app if I had an iPad. I think all the features of
SketchBook Pro are overkill given the limitations of the iPad

Posted via email from jonnygoldstein’s posterous

→ No CommentsTags:

Gigabit Philly—Picture Google Fiber in Philly

March 24th, 2010 · Uncategorized

I created these illustrations for a video that promotes Philadelphia
as the perfect testbed for the google high speed fiber initiative. The video will go live on Friday, but
I thought I’d get them up ahead of time. To find out more about the
public-private partnership in Philly to promote the City of Firsts as
a site for this project, please visit gigabitphilly.com
And if you have ideas for how Philly could use an ultra high bandwidth
data network that connects individuals, industry, and government,
please submit your ideas here.

You can also show your support by coming to the press conference with
Philadelphia Mayor tomorrow (Thursday, March 25) at 2:30 at City Hall
on the 2nd floor.

A high speed data network in Philly has the potential to accelerate
our medical, film production, university, technology, financial
services, and community sectors by letting people share massive
amounts of data rapidly—that means rich interactivity, problem
solving, and communication.

Gigabit Philly Videos
GigabitPhilly Site
GigabitPhilly Facebook Fanpage
Follow GigabitPhilly on Twitter

Can you imagine Gigabit Philly?

—Jonny Goldstein

Posted via email from jonnygoldstein’s posterous

→ 2 CommentsTags:

TrendCamp Wrapup

February 27th, 2010 · visual sensemaking

trendcamp: visualizing the future workshop

Lots of stimulating conversation and new connections at the world’s first TrendCamp. TrendCamp arose out of a session at BarCamp Philly on emerging web trends led by Mark Magliocco. People enjoyed it so much that people banded together to do a mini unconference about the future. Thus TrendCamp, which took place last night in space donated by a law office in Center City.

The attendees:
An eclectic bunch of technologists, educators, business people, marketers, publishers, media makers and many more.


I attended two sessions: “Augmented Reality” and “Retro Future Trends” and I led a session called “Visualizing the Future.”

Augmented Reality:
This session was thought provoking. One possible application of AR—to augment the often challenging reality of having to assemble something—For example an AR layer could show you where to insert your screw driver and start tightening a screw. The thing that stuck with me the most were the implications for marketing to people and the related implications for privacy. AR provides yet another way for us to engage with marketing and yet another way to track that engagement. When you realize that by it’s very nature AR is location based, that gets into whole new realms of privacy and digital interaction away from our desktops.

Retro Future Trends: Mark Magliocco talked about past predictions of the future—what panned out and what did not. He showed a bit of a great clip produced for 1964 World’s Fair about a utopian, clean, stylish, future. What do our fantasies about the future show about our hopes, dreams, and values?

Visualizing the Future:

trendcamp: visualizing the future workshop
Sharing a vision of the future

trendcamp: visualizing the future workshop
Many visions of the future, arranged chronologically, from now to 100 years forward.

I led this mini-workshop where I gave a quick drawing tutorial and then had everyone draw a scene from the future. Then we shared our drawings with each other and arranged them along a timeline from the near future to 100 years from now. Among the predictions—

1) Bio tinkering for fashion (e.g. Mom? Why can’t I grow a tail? All the other kids are doing it!)
2) Faster travel—-suborbital flight that got people around the world in a couple of hours
3) Augmented reality—-a drawing of a person walking around with a bunch of floating logos in front of her
4) Custom real time pharmaceutical fabrication and delivery—picture a patient in a hospital whose medicines are being created in real time, customized to her genome and current needs, delivered in just the right dose as needed.
5) Rich real time distance interaction

I was very proud of the participants who dove into drawing their ideas even though most were not professional artists or designers. They got their ideas across clearly, which is what the session was all about.

Afterparty: Had some unusually deep conversations with people at the afterparty. Especially enjoyed chatting with people I had just met at TrendCamp, Laurence Tom, Manny Rechani, and Paul J. Mathison.

Thanks very much to the organizers (Tyler Baber, Mark Magliocco and Mike Jewsbury, and Gloria Bell) volunteers, sponsors, and participants for helping make this event a success! There were many sessions I wish I could have gotten to, which is the hallmark of a good happening.

→ No CommentsTags:····

VizThink Philly 7: Visualizing Group Purpose With Humantic Design

February 26th, 2010 · Uncategorized


In the upcoming VizThink, we will look at some processes and visual tools to make group collaboration more  productive.

Justin Witman and Fraser Marshall will lead a mini-workshop on visualizing individual character and group profiles, which can then be used to find collective group purpose.

When a group has a shared sense of purpose, collaboration becomes much more productive.

The duo are in the last semester of University of the Arts'innovative Masters of Industrial Design  program. At UArts, Justin and Fraser are focusing on "The science and design of sustainable collaborations, founded on basic principles of human behaviors that govern learning, motivation and purpose." They call this focus, humantic design.

6:30-8PM Weds, March 10

Room 116 SHDH (downstairs)
Steinberg-Dietrich Hall
3620 Locust Walk
University of Pennsylvania
Between Spruce and Locust Walk along what would be 37th
street. Note: Locust walk is a pedestrian only area on UPenn campus.


Posted via email from jonnygoldstein’s posterous

→ No CommentsTags: