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Making Visual Comparisons Work For You

January 6th, 2010 · Uncategorized, vizsales vizmarketing vizpersuasion

The video above has a great example of a company using a visual comparison to make the case that they can serve you better than their competitor. In this case it’s Verizon vs. AT&T. Visual comparisons are a powerful way to market your service, product, or idea.

In his book, Back of the Napkin, Dan Roam points out another great example of a company using a visual comparison to its advantage. At the inception of Southwest Airlines, the founder drew a picture of its intended routes, a simple triangle comprised of Houston, Dallas, and San Antonio. Compared to the sprawling route maps of its competitors, it was easy to make the case that Southwest would have a solid advantage in the air traffic between those Texas cities by just focusing on them instead of routing travelers between those cities to far away hubs. This comparison helped them secure funding to make the airline a reality.

Can you come up with a visual comparison that helps you show your advantages over your competitors? If you can, then you can make it work for you. If you can’t, then you probably need to rethink your product.

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A Graphic (Recording) Report Of VizThink Philadelphia’s Dec 16 Show-and-Tell

December 18th, 2009 · Uncategorized

(Video of the Graphic Recording From VizThink Philadelphia Show and Tell).

We had an amazing turnout at VizThink Philadelphia Show and Tell. Particiapants included the web team from the Philadelphia Federal Reserve, Medard Gabel of Big Picture Small World, Erin Murphy from UPenn's Wharton School of Business Alfred P. West Jr. Learning Lab, and many other designers, writers, illustrators, entrepreneurs, technologists, and researchers. Each presented for about 3 minutes, while I graphically recorded their talks. In the video above I show parts of the graphic recording, which will give you a taste of the range of fields represented.

And we also snacked on some VizThink Philly flowchart cookies.

Thanks as always to Erin Murphy of the UPenn Wharton School of Business Alfred P. West Jr. Learning center for hosting the event. Tip of the hat to Julia Pellicciaro, Bianca Cevoli (who couldn't make this event, but was there at the inception), help plan the event, and Julia did a great job keeping the presentations flowing. And biggest thanks of all to all the attendees who came out in the midst of their jam-packed holiday season to share with other people interested in using visual thinking to make their work and lives better. Here's to a splendid 2010!

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The Ultimate Interface

December 7th, 2009 · Uncategorized

The Ultimate Interface

What is the ultimate anyway?

Ultimate means final.

And what is more final than death? How do we come to grips with death? What is our interface with death? One common interface with the ultimate is the tombstone. So this slideshow could be called "New Interfaces for Tombstones," but I liked the sound of "The Ultimate Interface," so that's what I went with.

I created this slide show to present it at the 30th anniversary of the Interactive Telecommunications Program (ITP) at New York University. ITP is one of the worlds' premiere interface design programs, so I thought that community would appreciate this slide show.

Now with the advent of the web, people are thinking about how to people connect with the memory of those who have left us through that medium. A great example: Chris Barlett's Philadelphia Gay History Wiki. Some of the most visited posts on my jonnygoldstein.com blog are obituaries I have written for friends of mine who have died. It's a new era, with new ways of grappling with death, but the fact of our finite lives is as present as ever.

Now, where is that whiskey spigot?*

*Please check slideshow for this to make sense

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VizThink Philly Show and Tell and Holiday Party, Dec. 16

December 3rd, 2009 · Uncategorized

VizThink Philly Speed Show and Tell and Holiday Party
VizThink Philadelphia invites you to participate in our speed show and tell and holiday party.

RSVP Here to attend

What: A chance for you to share your work, how you use visual thinking, or just what you are interested in, with the VizThink Philadelphia community. And a great opportunity to learn about what other Philly area VizThinkers are working on or fascinated with. All that and homemade flowchart cookies!

How it works:
If you would like to share something with the group you have 4 options: show slides, show physical artifacts (a drawing, poster, gadget, etc.), draw on the whiteboard, or just show you. The first 15 people to respond will get a 3 minute slot. If we get further requests to show and tell, then we’ll create a waiting list and draw from that if time permits. Email jonny(dot)goldstein(at)gmail.com if you want to show something.

If you are showing slides, either email them to jonny(dot)goldstein (at) gmail.com, or bring them in on a computer or thumb drive and we’ll transfer them to our laptop. The slides must either be PowerPoint or PDF format.

You don’t have to show anything to attend. You will add to the festive spirit with your very presence.

When: 6:30-8PM Weds, Dec 16

Where:
Room 116 SHDH,
Steinberg-Dietrich Hall
3620 Locust Walk
University of Pennsylvania
Between Spruce and Locust Walk along what would be 37th
street. Locust walk is a pedestrian only area on UPenn campus.


View Larger Map

Parking: There is a parking garage located at 38th and Walnut but
there’s also street parking all around the area as
well.

Public Transit:
El train to 34th and Market
OR
#34 Trolley to 36th and Sansom
OR
#21 Bus to 36th and Walnut

Thanks: VizThink Philadelphia thanks Alfred West Jr. Learning Lab of the Wharton School of the University of Pennsylvania for hosting this event and Erin Murphy for arranging the venue. Organizers and flowchart cookie creators: Julia R. Pellicciaro, Jonny Goldstein, and Bianca Cevoli.

RSVP Here to attend

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Just Met Brady Forrest The Igniter of Ignite

November 23rd, 2009 · Uncategorized

Just met Brady Forrest, the guy who started the Ignite events. There are few things I love more than telling a story accompanied by my own hand drawn slides in front of hundreds of people. The Ignite events have allowed me to do just that, plus let me bathe in the creative juices of many other splendid storytellers, so it made my evening to meet the guy behind the ignition of Ignite.

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Visual Thinking Mini-Workshops at BarCamp Philly

November 17th, 2009 · Uncategorized

Mark Magliocco produced this video with snippets from different workshops I led at BarCamp Philly. One was called  the second was named "An Excercise in Applied Imagination."

The first workshop on "Drawing for Non-Artists,"was based on bits and pieces about teaching drawing I've learned from Peter Cox, Joe Orlando, Austin Kleon, Dave Gray, and Ed Emberley. People seemed pretty into it, as evidenced by the photo above.

The second workshop on applied imagination was inspired by Dan Roams excellent book, "Back of the Napkin." Participants seemed even more jazzed by this workshop. Had people visualize a shoe in ten different ways, but imagination was trumped by reality when Mark Magliocco pulled off one of his shoes and displayed it to us.

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What does one of my workshops look like? Check out the video.

November 16th, 2009 · Uncategorized

Mark Magliocco shot this video of BarCamp Philly, where I did a couple of mini workshops. If  you are wondering what one of my visual thinking workshops looks like, these give a little glimpse. I'm mixed in with other footage, so if you want to skip to my workshop segments, skip to the times below.

2:07-2:30
2:59-3:14
3:57-4:11

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