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Review of “Become Your Own Boss in 12 Months” With Bonus Visual Summary

October 4th, 2010 · business, entrepreneurship, envizualize, graphic recording, information design, Information Visualization, sketchnotearmy, visual sensemaking, vizsales vizmarketing vizpersuasion

Visual Summary of Become Your Own Boss in 12 Months
Sketchbook summary of “Become Your Own Boss in 12 Days.” Click here for a larger image.

I run my own business, Envizualize, where I am “keynote listener” at conferences and meetings. I listen intently and create large scale visual notes of the ideas bouncing around the room. I love what I do and have had some impressive achievements. But loving what I do is not enough.

Aside from my actual product, I need to manage sales, marketing, finance, and customer service. I need to scope out the competition and build useful relationships. This is a lot to orchestrate.

I wish I had read Melinda Emerson’s book Become Your Own Boss in 12 Month
in that year before I quit my day job.

But better late than never. I met Melinda at an event in Philadelphia and she had the publisher send me a review copy.

Melinda is brutally honest about all the work that goes into starting your own business. Luckily, she is equally thorough about what you can do to maximize your chance of starting a successful business.

There are many books out there to give a small business owner advice.Two things differentiate Become Your Own Boss in 12 Months from the other books. First, Emerson focuses entirely on preparing well *before* you actually formally open for business. Second, Become Your Own Boss in 12 Months explains everything you need to do month by month. Mapping actions to time like this is very helpful. Otherwise it is too easy to put off painful but necessary actions. Mapping actions to time also shows what areas support other areas.

Since this book was not available when I began my business, I will have to play catchup. There is a lot in this book, but I’m just going to move through it 1 month at a time and see how that impacts my business. Tune back in 12 months.

As General Eisenhower said “Plans are nothing; planning is essential.” No matter how much you plan, things are going to go differently than you imagined. But the kind of research you do in creating a plan will serve you well if and when you decide to start your own business. Become Your Own Boss in 12 Months will let you construct a solid plan that you can then improvise off of as reality dictates.

Become Your Own Boss in 12 Months
Melinda Emerson’s Site, SucceedAsYourOwnBoss.com
Melinda Emerson on Twitter @smallbizlady
Large size Visual summary of Become Your Own Boss in 12 Months

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Resources for MID “Eyes, Ears, Hands” Workshop

September 25th, 2010 · Uncategorized

Our Flickr Group.


Back of the Napkin, Dan Roam (Using pictures to solve problems—written to appeal to business people. Full of useful models and techniques, gives insight into concerns of business people)

Gamestorming, Sunni Brown, Dave Gray, James Mancufo (Full of ideas for designing workshop and meeting activities with game and visual elements)

Visual Meetings, Dave Sibbet (One of the founders of the visual facilitation movement shares ideas, templates, and techniques for better meetings. He has many other excellent books as well at grove.com)

The Mind Map Book, Tony Buzan (Comprehensive guide to mind mapping. A bit over the top in some of its claims, but there is gold here).

What Color is Your Parachute, Richard Bolles (Interesting use of graphics, in this case in service of finding an appropriate career)

Make a World, Ed Emberley (Step by step drawing instruction to create iconic, bold, images that communicate instantly. It’s geared toward kids, but it is great for any age. Available used on Amazon.)

Understanding Comics, Scott McCloud (Amazing book if you want to dig deep into visual communication, narrative, and design. Highly recommended).


The website of the International Forum of Visual Practioners. Yes the website is dated, but it is a great organization. They also have a linked-in group and a very interesting annual conference in August.

Global community of visual thinkers and communicators. Lots of good stuff here. There are active local chapters in NYC and Austin and a dormant community in Philly that can be restarted if anyone is interested.

My contact info:
twitter: jonnygoldstein
web: envizualize.com

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Ripples of Visual Practice: Report from the 2010 IFVP Conference

August 11th, 2010 · Uncategorized

I just returned from a powerful conference: The Ripple Effects of Visual Practice, IFVP 2010.

Multiple Graphic Recordings of Dan Roam's Talk at IFVP 2010
(Photo by Lynn Carruthers)

The conference marked the 15th year of the International Forum of Visual Practitioners, and met in Redwood City, just south of San Francisco. The hotel where the conference unfolded is appropriately across the street from Oracle and Electronic Arts.

I say appropriately, because graphic facilitation sprung up in the Bay Area. It’s roots are intertwined with the revolution in human-computer interaction and computational power that flowered in the late 60’s in the Bay Area without which Oracle, Electronic Arts, Google, Microsoft, and Apple would not exist.

Reflections on the Origins and Innovations of Visual Practice – David Sibbet and Emily Shepard

ifvp-origins-graphic recording

David Sibbet
, the founder of The Grove, likened visual practice today to the San Francisco Bay, which is nourished by the confluence of sixteen rivers. He and Emily Shepard emceed a conversation about the roots of the practice, bringing up on stage a procession of people who told stories about their personal histories in visual practice.

Tributaries of visual practice include the community input process facilitated by architects, Fred Lakin’s adventures in computer graphics at Xerox PARC, and Cesar Chavez’s associate Juanita Brown bringing graphic facilitators into the struggle for fairer working conditions for farm workers. There were shout outs to Peter Senge, Michael Doyle, Nancy Margulies, and many others. Sibbet ended by noting the recent explosion the interest in visual thinking.

I decided at the last minute to do graphic recording of the session, and figured this was no time for restraint. I was delighted with the result—it’s an accurate portrait of my own excitement as I followed the testimony of the assembled pioneers of visual practice. It also has quite a bit of information packed into it’s exuberant frame.

ifvp-origins-graphic recording

Dan Roam’s Challenge: Get Your Clients Drawing.

Jonny Goldstein Creating Large Scale Visual Notes of Dan Roam's Talk at IFVP 2010
(Photo by Lynn Carruthers)

I have seen Dan Roam speak before, but I have never seen him speak for a full hour. What a treat. He is the most levelheaded brainiac I have ever encountered. Here are some of Dan’s big points:

1) Whoever Draws the Best Picture Wins

2) Q: What kind of problems can you help solve with pictures A: All of them

3) Q: Do the pictures need to be complex? A: No

4) Q: But I can’t draw! Is there any hope for me? A: If you made it through kindergarten, you have the necessary drawing skills.

5) Most educators think pictures are like training wheels. They help novice learners build confidence, but are unnecessary for advanced learning. Actually, pictures are like the steering mechanism of the bicycle of learning. They are useful for every kind of learning. Friends don’t let friends learn without pictures.

6) Drawing pictures of who/what, where, when, how, how much, and why of a problem engages all the different visual perception and processing pathways of our brain, giving us a 360 picture of a problem and opens the maximum range of possibilities for solving it.

7) Teach your clients visual problem solving skills. That means teach them to draw—not fancy photorealistic pictures—rather teach them to draw conceptually powerful diagrams to help them explore the who/what, where, when, how, how much, and why of their problems. This will lead them to the who/what, where, when, how, how much, and why of powerful solutions. Instead of drawing for our clients, we need to teach them how to draw.

Tangent: Dan talked about how Washington DC desperately needs visual problem solving. I share his frustration at the lack of visual thinking in DC. The thing is, based on my 2 years working in DC, many people there do not want clarity. If they had clarity, they might solve problems and be out of a job. Or more charitably, they might have to take a clear position, which can be dangerous in organizational or national politics. Dan?

Andrea Saveri: Dealing With Gnarly Problems of the Future
Andrea Saveri at IFVP 2010

Andrea Saveri talked about emerging strategies for dealing with gnarly problems. Saveri said that we are now in an era of massive, often unexpected change, with hairy, complex, wicked problems. Problems so complex that we have a hard time even defining them or teasing out their causes.

Saveri said that the era of “best practices” is ending. Best practices don’t work for novel problems. We are now entering an era where novel practice is needed. Novel practice includes tapping into data to visualize problems and leveraging the power of experts with the wisdom of crowds. She used the gulf oil spill as an example of a thorny problem. We should augment BP’s 1910 solution (attempting to plug the leak with debris) with crowdsourced ideas.

Value will come less from experts broadcasting their solution from on high and will come more from people who facilitate group formation to provide value. How does visual thinking fit into this proposition? Here a just a couple of Saveri’s thoughts.

1) Data enriched discourse via data visualization:

Dashboards, maps, and mashups to make sense of oceans of data. Make the invisible visible.

2) A new mythology of interdependence. Our job is to unleash new myths where the heroes are groups. There is a visual component to developing and communicating these new myths.
The thematic parallels between the Supernova Forum, where I created real time interpretive murals in late July and this IFVP conference fascinate me. Supernova forum grappled with the implications of a networked world for large institutions, through the lens of communications technology and policy. Saveri looked at the same topic through her own Clay Shirky-esque lenses. Clearly, our capacity to address rapid, complicated, change looms large for a lot of people right now.

Personal Branding

Amidst all this deep macro thinking, that little voice in my heart squeaked “Ok, ok, but what about meeeee?” Luckily, Julie Stuart provided just the right session on personal branding.

A few things that popped out:

The energy I bring to a room is a big selling point. Maybe even the main one.

Style is a big part of brand. Embrace my style.

People buy stuff because they want it. They don’t buy it because they don’t trust the seller. The key to conveying trustworthiness is to present myself to people authentically. That sounds easy, but there are lots of layers of the onion to peel back before I can illuminate humanity with the shining heart of the onion that is Jonny. Are you ready? There may be some crying involved.

Many other great nuggets in this session. Thanks Julie!

Visual Practice in the Trenches:

Bruce Flye
shared his experience of working as the Director of Planning and Partnerships at the Brody School of Medicine where he employs a range of graphic facilitation techniques. The session was a fascinating journey into the kind of challenges that our healthcare system is facing today, and one institution’s creative approach to thriving in a complex ecosystem. Katrina Geurkink created a splendid visual record of where her mind went during the session.

Katrina Geurkink Describes Where Her Mind Went During Bruce Flye Session at IFVP 2010
(Katrina Geurkink’s graphic record of her thoughts during Bruce Flye’s session)

The Future of IFVP:

ideas for future work

The organization got a right on time shot in the arm with the election of 6 new board members. IFVP is an all volunteer organization which relies on the efforts of the board to keep the organization vital and relevant. After years of an overworked, too small board, we decided to expand the board and recruit new board members. In a competitive election we found ourselves with a mostly new board that features members with expertise in technology and nonprofit management, both useful for moving the organization forward. Plus we elected a board member from England, so I guess the “I” in “IFVP” is for real. I appreciate the contributions of past board members and applaud a new wave of visual practitioners for stepping up.

A Few Noteworthy Folks

I met so many vibrant, smart, people at the conference I can’t list all of them. That said, here a few people who made a big impression on me:

John Ward. John reached out to me before the conference to help with the conference. He was very busy coordinating things during the conference itself, but he took a moment to let me know how much he liked the graphic recording I did for the roots of graphic recording session, which meant a lot to me.

Fred Lakin. As so often happens, respect often comes after butting heads. Fred and I did collide during the graphic jam, when he and another esteemed visual practitioner were blowing off steam and annoying the living hell out of me.

Fred produced an event the next evening that blew my mind. He brought in an artist who mixed and processed our live iPad and paper drawings in real time as people socialized in the background. Wonderful stuff.

I bought a copy of Fred’s novel, Live Graphics Nightly, about a future when visual improvisation is a popular art form and it kept me entertained and enthralled the plane flight back to Philly. Fred is a visionary troublemaker, and we need more of that in the world.

Nancy Margulies. I had minimal interaction with Nancy, but I have huge respect for her work, so it was a thrill to just be there with her.

Rachel Smith and Peter Durand. Rachel and Peter are each exploring ways to merge digital technology with hand drawn graphic facilitation. It is great that they are pushing the edges.

Who I Wish Was There:

Dean Meyers

MJ Broadbent

Nahum Gershon

Justin Witman & Fraser Marshall

Final Thoughts:

One of the best conferences I’ve ever been to. Fabulous speakers and facilitators for all the sessions. All of the sharing is amplified by the graphic recording and facilitation that is woven into the fabric of the conference. If you are interested in facilitating learning, collaboration, and high performance, you should attend this conference. You do not need to have special drawing or visual skills to get a lot out of the event. And next year’s conference will be in Hawaii, so you pretty much have to come.

To learn more about IFVP go to check IFVP.org. or follow IFVP on Twitter.

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IFVP Conference 2010 Day 1

August 5th, 2010 · Uncategorized

Capturing moments at IFVP Conference 2010

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Large Scale Visual Notes at Supernova Forum 2010

August 2nd, 2010 · Uncategorized

Had a wonderful time capturing ideas at Supernova Forum 2010 with large scale visual notes. Just click on a picture to see a larger version.

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Evizualizing a Magazine Cover

July 8th, 2010 · business, envizualize, graphic recording, information design, Information Visualization, large scale visual notes, partnerships, visual sensemaking, vizsales vizmarketing vizpersuasion

Medical Meetings Magazine Cover--Jonny Style

Got some pleasant news a few days ago when I learned my large scale visual notes were being used as a magazine cover illustration.

The backstory:

My friends at ImageThink asked me to represent them by providing Graphic Recording at the March 2010 Pharmaceutical Meeting Management Forum in Philadelphia.

People at this event shared ideas for finding innovative ways to make their meetings successful in the current challenging economic circumstances while I represented those ideas in pictures and key words as they spoke in a kind of real time mural.

People at the conference gave me great feedback on the visual notes. I sent them photos of the graphics and filed it in my memory as another rewarding and interesting session.

Months later, I was delighted that the editors of Medical Meetings Magazine decided to use a closeup of my large scale visual notes from the event as the cover for their June issue.

This is a great example of the way graphic recording can extend the impact of your event long after it is over. Even if the visual notes don’t end up on the cover of a magazine, you can share them in email newsletters, brochures, slideshows, websites, and so on. If you want conversations to really count, graphic recording is a powerful way to create a vivid record of the ideas bouncing around the room at forums, meetings, and conferences.

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Supernova Forum, July 29-30

June 20th, 2010 · business, entrepreneurship, government, graphic recording, technology, visual sensemaking


I am excited to be the graphic recorder at Supernova Forum 2010, a conference which “…explores the transformation of computing, communications, business, and society in the Network Age. ” It will be a delightful challenge to translate the ideas bouncing around the event into pictures.

Speakers include the always stimulating and provocative Danah Boyd, Jeff Jarvis, and Beth Noveck.

Held since 2002, Supernova events bring together several hundred leading executives, entrepreneurs, intellectuals, government officials, and business practitioners to make connections, discuss emerging trends, and discover innovative new ideas and companies.

Supernova will take place July 29-30 at Wharton School of Business at the University of Pennsylvania.

The two days will contain a mix of self organizing sessions as well as a plethora of excellent speakers in a more traditional conference format.

Info and registration here.

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