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Collaborative Innovation Forum, TEDxPhilly, and Workshop at UArts

November 7th, 2010 · business, edtech, envizualize, graphic facilitation, graphic recording, information design, Information Visualization, large scale visual notes, partnerships, storytelling, technology, visual sensemaking, vizsales vizmarketing vizpersuasion

It’s shaping up to be a busy November. I am currently in Orlando, Florida, as keynote visualizer at the Collaborative Innovation Forum, and in a week and a half I will be in Philly doing the same thing at TEDxPhilly. Immediately following TEDxPhilly, I will be teaching a two day workshop for the MID (masters of industrial design) program at University of the Arts on graphic facilitation.

These events actually have quite a bit in common. They are all geared toward inspiring innovation, be it in business, social, or artistic fields.


The Collaborative Innovation Forum looks at how our hyper social environment impacts collaboration and innovation. The event is being catalyzed by Enovia, a collaborative product lifecycle management company, and brings together many of its partners —spanning a power generation company to a recreational equipment retailer to an electric car company and many more, to talk about our socially networked present and its implications for the future of product lifecycle management.

Product lifecycle management (PLM) is (from Wikipedia):

The process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise.

OK, does that sound cool or what? People, data, processes, business systems to create the information backbone to design and make and recycle/reuse/dispose of STUFF! The STUFF that makes civilization possible. The kind of stuff you are using to read this blog post.

2. TEDxPhilly is about what’s happening in our nation’s 5th biggest megalopolis, Philly. You know how I love Philly, so I’m so excited to be part of this. My dear friend Roz Duffy is applying her curatorial touch to make this the event of the year in Philly. From the site:

Our goal is to showcase practitioners, makers, dreamers and thinkers who are contemporary and thought provoking; who are pushing the boundaries of their own disciplines; and who are working towards a more purposeful, socially responsible future. The event is multi-disciplinary by nature and the speakers echo the diverse perspectives present in our city.

TEDxPhilly happens November 18. If you want to tap into the intellectual, creative, social, can-do soul of Philly, be there. It’s going to be Philly’s event of the year.

3. MID. The MID program at University of the Arts prepares masters degree candidates to use design approaches to help improve social enterprises as well as industrial ones:

Because today, industrial design is no longer just about new products. It’s about a new way of thinking. One that allows us to step back and question everything, including what a “product” is. By expanding our definition beyond the traditional – to encompass policies, social initiatives and entire systems – we’re setting the stage for design to play a crucial role in society. It’s already become an integral part of the business world’s approach to innovation. At UArts, we help prepare students for this dynamic, demanding new landscape.

I will be teaching MID students to use hands on visual thinking to help their clients in government, nonprofit, and business organizations innovate better ways to serve their stakeholders.

Whew! I need to take a breath. I will need plenty of oxygen and caffeine to embrace the possibilities in front of me this month. Happy November!

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visualization of cityLIVE! “choose pittsburgh” panel

November 4th, 2010 · business, entrepreneurship, envizualize, government, graphic recording, information design, Information Visualization, large scale visual notes, visual sensemaking

Had a blast doing large scale visual notes for a fantastic panel last night at the Hazlett Theater in Pittsburgh on the topic “Choose Pittsburgh.” Big thanks to Eve Picker and Kim O’Dell for including me in the event as the panel visualizer.

Here’s the blurb from the cityLIVE! site.


Join cityLIVE! as a panel of experts discuss why we need to be picked, what criteria young (or old) people use when selecting a city to live in, and how Pittsburgh might become more competitive in attracting and retaining young and talented professionals in our region.

Our panelists include Jim Russell, co-founder and chief strategist of the Pittsburgh Expatriate Network (PEN), Regina Koetters, an urban redevelopment consultant who chose to relocate to Pittsburgh, and Luis von Ahn, a professor in the Computer Science Department at Carnegie Mellon University. Jesse Schell, CEO and founder of Schell Games will moderate the anticipated lively discussion.

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Envizualize at TEDxPhilly

October 29th, 2010 · business, edtech, entrepreneurship, envizualize, graphic recording, information design, Information Visualization, large scale visual notes, storytelling, technology, Uncategorized, visual sensemaking


You know how much I love Philly.

That’s why I am very excited to be “keynote visualizer” at TEDxPhilly on November 18 at the Kimmel Center.

The TEDxPhilly team has recruited amazing speakers from the arts, sciences, businesses, education, who represent just the tip of the iceberg of talent and creativity in the metropolis of brotherly love.

Philly is a great city with a history of providing ideas that change history. Be part of writing tomorrow’s history with us at TEDxPhilly. This event is as much about what you bring to it as what the amazing lineup of speakers are bringing. Be sure to say hi if you are participating in this happening. I’ll be the guy with marker stained hands smiling from ear to ear.

Learn more:
TEDxPhilly Speakers
About TEDxPhilly


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Making Sparks: Putting Technology at the Service of Childhood Development

October 26th, 2010 · edtech, envizualize, graphic recording, Information Visualization, large scale visual notes, Uncategorized, visual sensemaking

I was honored to have the chance to do large scale visual notes at the Sprout Fund’s Making Sparks event in Pittsburgh recently. Community members, childhood development specialists, technologists, and media producers converged to share ideas, tips, and inspiration around the topic of how to create projects that engage children ages birth to eight in the creative use of technology and media.

Heda Sharapan from the Fred Rogers Company made the crucial point that understanding kids is the crucial first step when thinking about appropriate use of technology to help them develop. That means spending a lot of time observing them at play.

The Sprout Fund brought in graphic recorder Leah Silverman, myself, and several others to translate the ideas swirling around the room into images and key points.

As you will hear in the video above (starting at 3:20), this topic is close to my heart, as I spent years working with children helping them grow through art, theater, and music, incorporating technology when appropriate.

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Love Letter to Philly

October 18th, 2010 · Uncategorized

jonny goldstein models philly shirt

Dear Philadelphia,

I love you.

When it comes to a loving a place, it’s always a combination—the place itself and the people you meet there.

For example I met wonderful people living in Washington DC, but the place itself stressed me out. I kept ending up in the Pentagon parking lot by accident. I love the people in DC, don’t love the city.

Philadelphia has wonderful people and I seriously loved the town. The stress and celebrity get siphoned off to New York and DC and leaves the big, badass, City of Brotherly Love to keep its awesomeness secret.

Greater Philadelphia contains 5.8 million people, making it the 5th biggest metro area in the USA. It has a big, robust mass transit system, and a constellation of colleges and universities to rival Boston—University of Pennsylvania, Temple, Drexel, University of the Arts, Villanova, Bryn Mawr, Haverford, Swarthmore, St Joseph’s, and Rutgers -Camden, and the University of Delaware (yes, much of Delaware is basically a Philly suburb) to name just a few. Philadelphia has history to burn, picturesque streets, layers of immigration, a solid international airport, interesting neighborhoods, and if you have lived in DC and New York City as I did, you will find Philly rent and real estate prices a steal.

Atlantic City 3

Philly is an hour and a quarter from the Jersey shore,

Old order

an hour from Amish country

Crabs n Beer
and an hour and a half from Chesapeake Bay.

Plus, if you need it, you’ve got easy access to New York and DC. It’s just two hours each direction.

philly in the middle

As geographer Jim Russell put it to me, Philadelphia is ideally placed for locational arbitrage. In English, that means Philly has a great location between two mega nodes of business, government and Culture, NYC and DC. And it’s big enough to have its own critical mass.

Like other big cities, Philly was punched in the gut by the decline of heavy industry in the 1970’s and 1980’s. But it’s been long enough for the city to stabilize and let its other assets flower.


With the emergence of networked culture, the many dots of Philly are starting to connect to each other and create a beautiful picture. Here are a few of my favorite people that are connecting the dots or who just made Philly a place that I love.

Roz Duffy. Roz helps organize dot connecting events like BarCamp Philly, Refresh Philly, and now TEDx Philly. She also is just straight up good people and has a very nice cat. Roz has good taste and paradoxically puts that good taste to effect organizing open, self organizing events, proving that not all self organization is created equal.

SXSW Peeps!
Alex Hillman. Alex helped found Independents Hall, a coworking community in Old City. When I moved to Philadelphia, I joined Independents Hall and had an instant network of hackers, designers, telecommuters, scientists, and homebrewers. Indy Hall is a membership club which provides its devotees with shared workspace, an active online discussion group, and excellent social and educational events. Meanwhile, I’ve seen Alex build up his business and community ventures. Inspiring stuff. Aside from his own ventures Alex helps create spaces where other people can shine. He is dangerously awesome.

Geoff Dimasi. Geoff is also one of the founders of Indy Hall, but works offsite at his own company, P’unk Ave. Geoff helps organize community events like the Junto and Ignite Philly. He partners with the Free Library of Philadelphia to help them connect with a younger, more digitally connected generation and was always a friendly face in the neighborhood.

Chris Bartlett
Chris Bartlett. Chris is an uber connector and a mensch. He recently took a position as the director of the The William Way Lesbian, Gay, Bisexual and Transgender Community Center. Sexual identity is something that cuts across all socioeconomic groups and neighborhoods, giving Chris a unique window into the fabric of the whole city. Chris also makes a point to connect to Philadelphia’s technology, government, and business communities. Among his many initiatives, Chris started the Philadelphia Gay History Wiki which documents the lost generation of gay Philadelphians who perished in the AIDS onslaught of the 80’s and 90s. Chris has been thinking about what healthy community means for decades. Philly is lucky to call him its own.

Oh yeah, same thing she said

Kelani Nichole and Howie Ross. Just plain good people. OK, they are smart and good looking too. Kelani helps connect the art world to the nerd world and vice versa. Plus she is one of the main forces behind BarCamp Philly. Thanks for being awesome.
Kevin Werbach. How many business school professors do you see narrating a slideshow called “All I Really Need to Know I Learned in World of Warcraft?” If you know a single one, I guarantee that his name is Kevin Werbach. Kevin connects the world of DC telecommunication policy wonkery to the worlds of business, government, and culture with his Supernova Forum conference. This year is the first time he held it in Philadelphia, where he brought together representatives from Google and Comcast, raconteurs like Dana Boyd and Jeff Jarvis, and representatives of startups like Etsy and Packlate. Kevin brought me in to do large scale visual notes of sessions at Supernova and he was a pleasure to work with. Tip of the hat to Kevin.
Rock Hall Sailing Roadtrip, no Wenches
John Coffey. John Coffey is a sailor, windsurfer, videoblogger, and a friend. One day I was going to shoot photos at a political rally and when I brainstormed with my wife who I should call if she was not available and I got caught up in the craziness and needed to get bailed out of jail. We locked eyes and simultaneously said “John Coffey.” (I know we should have consulted you first John, but now you know). How many people do you know who you would call in that circumstance? For me, John is that guy. And a big hug to Sam who is always a blast to hang out with on Chesapeake Bay or or on terra firma.

Liana Dragoman and Brent Boyd. Liana is an artist turned UX designer and Brent is a machinist turned engineer who I met at the PhillyCHI Design Slam. Brent took us fly fishing in Pennypack Creek in North Philly and Liana hit us up with some homemade jam. Here’s Brent’s homemade backyard hydroponic garden.
And here’s a link to a salad Liana made with her backyard produce.
Michael Carvin. Mike is one of the people who makes PhillyCHI the excellent organization that it is. I appreciate his contribution to the Philly UX/CHI scene and give him a long distance hi five.
Philly City Council Member Bill Green Coworking at Indy Hall
Bill Green. I met city councilman Bill Green during Philly’s push to get Google to install a high speed local data network in a Philly neigborhood.

We shot this little video:

Bill gets the potential of the tech sector’s contribution to Philadelphia. I even see him coworking occasionally at Indy Hall. Here’s to a new school vision in a historic city.
TweetBrunch at George's on the Mainline
Gloria Bell. Gloria is always out and about promoting Philly businesses and supporting them through her consulting services. Gloria is an ambassador of social media marketing to normal people, and that is a crucial niche.

Yuriy Porytko. Yuriy has a helpful spirit combined with business, finance and technology acumen that make him a gift to Philly’s emerging technology startup scene. And he knows how to have a good time. Nazdrovia!

Manny Rechani. With Manny, I’m reaching into central New Jersey, but since I met Manny in Philly and he does trek down to the city frequently, he makes my list. Manny and I met after TrendCamp. After years helping big companies wrangle massive dataflows, he started the Innovators Club where old dogs mingle with new dogs to exchange wisdom and learn new tricks. Manny gets the official Jonny G. stamp of awesomeness.


Salas Saraiya. Salas Saraiya is one of the forces behind Young and Involved Philadelphia, an event series which connects government, business, philanthropic, and social sectors.

Kevin Lee
Kevin Lee. Kevin is a charismatic introvert, an original thinker, a storyslammmer, and a stubborn dreamer. Since I’ve known him, I have seen him pushing himself to learn new things from visual thinking, to storytelling, to iPhone app development. He dreams, and he has the stubborn persistence to follow those dreams. That is the recipe for awesomeness.

Jonas Milder is the Chair of the Masters of Industrial Design (MID) Program at University of the Arts. Jonas has reinvented the department with the goal of helping each student become a “…facilitator, enabling a dialog among the various stakeholders involved and affected by the project or challenge at hand.” In doing this students help create cross disciplinary approaches to help real world clients like Campbell’s Soup, Independents Hall, and the City of Philadelphia with complex challenges. Jonas is a visionary who actually knows how to build.

Noticing a theme here?

Fraser Marshall and Justin Witman. Justin and Fraser recently completed the MID program at UArts, Their project was an exploration of how to integrate design processes into facilitation. They call their precess Humantic design, and I am inspired by their practical approach to using design to help groups converge around productive ways to untie knotty problems.

So this is a VERY partial list of the people who made Philly a wonderful place for me. I am really enjoying Pittsburgh. I am looking forward to meeting more people here and contributing to the social fabric in this city, but a big bleeding chunk of my heart is in Philly.


Jonny Goldstein

P.S. I’m going to keep adding people to this entry as they pop into my head so keep checking back.

Melinda Emerson. Her mission to prevent small business failure. She practices what she preaches, working with targeted intensity over time to help businesses succeed.

Right Way to Wireframe
Will Evans. About half way into my two year stint in Philly, Will Evans moved to town adding a strange X factor to the fabric of the my personal geospacetime continuum. Will didn’t open doors for me so much as show me that certain doors existed. For that, and for pure entertainment value received, I am in his debt.

Bianca Cevoli is funny, smart, and stylish. In fact she is the bomb (the one on the left in the picture above).

Julia Pellicciaro
julia pellicciaro I almost did not include her in this list, because she is no longer in Philly. Funny enough she moved to Pittsburgh where I now live! Julia was a big part of VizThink Philly and is a soulful humanist with an analytic mind and warm heart.

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Review of “Become Your Own Boss in 12 Months” With Bonus Visual Summary

October 4th, 2010 · business, entrepreneurship, envizualize, graphic recording, information design, Information Visualization, sketchnotearmy, visual sensemaking, vizsales vizmarketing vizpersuasion

Visual Summary of Become Your Own Boss in 12 Months
Sketchbook summary of “Become Your Own Boss in 12 Days.” Click here for a larger image.

I run my own business, Envizualize, where I am “keynote listener” at conferences and meetings. I listen intently and create large scale visual notes of the ideas bouncing around the room. I love what I do and have had some impressive achievements. But loving what I do is not enough.

Aside from my actual product, I need to manage sales, marketing, finance, and customer service. I need to scope out the competition and build useful relationships. This is a lot to orchestrate.

I wish I had read Melinda Emerson’s book Become Your Own Boss in 12 Month
in that year before I quit my day job.

But better late than never. I met Melinda at an event in Philadelphia and she had the publisher send me a review copy.

Melinda is brutally honest about all the work that goes into starting your own business. Luckily, she is equally thorough about what you can do to maximize your chance of starting a successful business.

There are many books out there to give a small business owner advice.Two things differentiate Become Your Own Boss in 12 Months from the other books. First, Emerson focuses entirely on preparing well *before* you actually formally open for business. Second, Become Your Own Boss in 12 Months explains everything you need to do month by month. Mapping actions to time like this is very helpful. Otherwise it is too easy to put off painful but necessary actions. Mapping actions to time also shows what areas support other areas.

Since this book was not available when I began my business, I will have to play catchup. There is a lot in this book, but I’m just going to move through it 1 month at a time and see how that impacts my business. Tune back in 12 months.

As General Eisenhower said “Plans are nothing; planning is essential.” No matter how much you plan, things are going to go differently than you imagined. But the kind of research you do in creating a plan will serve you well if and when you decide to start your own business. Become Your Own Boss in 12 Months will let you construct a solid plan that you can then improvise off of as reality dictates.

Become Your Own Boss in 12 Months
Melinda Emerson’s Site, SucceedAsYourOwnBoss.com
Melinda Emerson on Twitter @smallbizlady
Large size Visual summary of Become Your Own Boss in 12 Months

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Resources for MID “Eyes, Ears, Hands” Workshop

September 25th, 2010 · Uncategorized

Our Flickr Group.


Back of the Napkin, Dan Roam (Using pictures to solve problems—written to appeal to business people. Full of useful models and techniques, gives insight into concerns of business people)

Gamestorming, Sunni Brown, Dave Gray, James Mancufo (Full of ideas for designing workshop and meeting activities with game and visual elements)

Visual Meetings, Dave Sibbet (One of the founders of the visual facilitation movement shares ideas, templates, and techniques for better meetings. He has many other excellent books as well at grove.com)

The Mind Map Book, Tony Buzan (Comprehensive guide to mind mapping. A bit over the top in some of its claims, but there is gold here).

What Color is Your Parachute, Richard Bolles (Interesting use of graphics, in this case in service of finding an appropriate career)

Make a World, Ed Emberley (Step by step drawing instruction to create iconic, bold, images that communicate instantly. It’s geared toward kids, but it is great for any age. Available used on Amazon.)

Understanding Comics, Scott McCloud (Amazing book if you want to dig deep into visual communication, narrative, and design. Highly recommended).


The website of the International Forum of Visual Practioners. Yes the website is dated, but it is a great organization. They also have a linked-in group and a very interesting annual conference in August.

Global community of visual thinkers and communicators. Lots of good stuff here. There are active local chapters in NYC and Austin and a dormant community in Philly that can be restarted if anyone is interested.

My contact info:
twitter: jonnygoldstein
web: envizualize.com

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