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Bio and Abstract for MSET April 2011 Conference

January 12th, 2011 · edtech, envizualize, graphic facilitation, graphic recording, large scale visual notes, visual sensemaking

Jonny Goldstein

I am looking forward to participating in the Maryland Society for Educational Technology on April 12, 2011. The theme is “Breaking Boundries in a Digital World.”

I will be creating real time large scale visual notes during Science Leadership Academy Principal Chris Lehmann‘s keynote, and I will also lead 3 mini workshops on using pictures to explore projects that technology educators are involved in.

Below are my bio and abstracts of the sessions I will be part of.


Jonny Goldstein is passionate about helping groups and individuals build understanding through visual thinking.

Jonny is a keynote visualizer at conferences and meetings. He creates large scale visual notes of presentations and conversations in real time. He is a visiting instructor at University of the Arts Master of Industrial Design (MID) program in Philadelphia.  He also consults with companies and nonprofits including Johnson & Johnson, Comcast, Human1.0,  the Association of Pharmaceutical Meeting Planners, and the Sprout Fund.

In past incarnations he designed and managed an innovative technology education program for Vision Education and Media in New York City where his staff taught Bronx high school students how combine blogging and video production. Prior to that he taught music, art, and theater to grades 3-8 in the Abundant Waters after school program in Hells Kitchen, NYC.

During a stint in Washington DC, Jonny was on the front lines of sounding the alarm about the impending mortgage crisis as the producer of new media for the National Community Reinvestment Coalition.

He helped start a number of groups including DC Media Makers and VizThink Philly.

Jonny was a Fellow at NYU’s Interactive Telecommunications Program where he received his master’s degree. He graduated Phi Beta Kappa with a degree in English from Colorado College. In between those degrees, Jonny studied art at the School of Visual Arts, Pratt Institute, and the Art Students League.

His lives in Pittsburgh and blogs regularly at http://envizualize.com/

Abstract: For General Session

Keynote Visualization of Chris Lehmann’s talk at the general session:

Jonny Goldstein will create large scale visual notes of Chris Lehmann’s keynote at the General Session as Chris talks. A digital image of the visual notes will be provided to the conference organizers afterward and will also be viewable on http://envizualize.com

Abstract: Introduction to Visual Sensemaking For Technology Educators

Looking for new ways to get a grip on challenging projects? This might be the session for you.

In this fast-paced session participants will use visual frameworks to explore a project of their choice. Jonny Goldstein will demonstrate visual frameworks to examine the who/what, when, where, how much/how many, how, and why of any project. Participants will then apply these frameworks to examine their projects, and share their explorations with a partner. The goal of this exercise is to help participants understand the various facets of their projects better through simple but powerful drawings, with the hope that this understanding will help them better contribute to their projects’ success.

No drawing experience required!

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Envizualize This, 2010 Wrapup Edition

December 20th, 2010 · Uncategorized



Welcome to the second edition of “Envizualize This,” the Envizualize newsletter. If you want this quarterly newsletter delivered to your inbox, sign up at the very bottom of this blog post.

Here is the 2010 Envizualize recap:

Envizualizing TEDxPhilly

(Photo by Kevin Monko /

“Philly’s creative class gathers for unconventional convention” That was the headline the Philadelphia Inquirer ran its article about TEDxPhilly where I had the honor of being keynote visualizer. I had a splendid time creating large scale visual notes of talks by an array of artists, social entrepreneurs, and scientists who spoke passionately about creating a better world in front of a live audience of 700 people.

(Photo by Kevin Monko /

It delights me when I see people photograph the large scale visual notes I create. Whether they share them with their social networks or just want the photos as record of the event for themselves, it is a sign that people are engaged with the ideas of the conference.

I applaud the people that made TEDxPhilly so special and was honored that Envizualize was able to participate in this amazing showcase of innovation in the 5th most populous metro region in the nation.


Envizualize goes to Pittsburgh–Where Innovation Happens

I know I wrote that I was moving to NYC, but plans changed, and now I am in Pittsburgh for the next couple of years while my wife does a two year post-doc at one of the fine universities here. One of the great things about Pittsburgh is that it keeps me within easy striking distance of the Northeast Corridor. But there is a lot going on in Pittsburgh itself, especially in the tech sector—not surprising given that Carnegie Mellon University boasts one of the top ranked computer science programs in the world.

I met some exciting tech startups at AlphaLab on Pittsburgh’s South Side at an event called “Innovation Happens” where I created large scale visual notes. The event brought together people from established large companies with a Pittsburgh presence like Bayer, Highmark and PNC together with emerging local tech startups. The goal was to start building relationships and understanding between people from both sectors. Innovation Happens is the brainchild of Lou Musante,owner of Echo Strategies, Sean Ammirati, COO of ReadWriteWeb.com, and Ari Lightman, Principal at Broadside Consulting and CMU professor of marketing.

In one of my favorite moments, a speaker from Highmark advised tech companies who have (metaphorically speaking) invented a better hammer to try imagining “being the nail.” It was a vivid turn of phrase, which I did my best to capture with the drawing on the left.


Collaboratively Innovating at the Collaborative Innovation Forum

The week before TEDxPhilly, I had an amazing experience creating large scale visual notes of the conversations and keynotes at the 2010 Collaborative Innovation Forum in Orlando.

Enovia, the collaborative lifecycle management company, brought together peers, partners, and customers from companies diverse as GE Energy and Under Armour to discuss how hyper-sociality impacts their organizations’ product and process innovation. Ed Moran, Director of Insights and Innovation from Deloitte expertly emceed. Thanks to the Human 1.0 team who brought me in to visually synthesize the ideas at the event.

As always, my favorite part is when I see participants soaking up the large scale visual notes during breaks between the action.


Give A Consultant a Fish And She Eats For A Day, Teach A Consultant to Fish And She Eats For Life

Hear that buzzing sound? There has been a lot of buzz recently about using design thinking to address business and societal challenges. The MID (Master of Industrial Design) program at University of the Arts in Philadelphia is a program where the consultants of tomorrow learn how to use design thinking to help clients right now. While in the program they partner with real world clients like the City of Philadelphia, the Campbell’s Company, and Liberty Resources to help them overcome complex challenges.

Visual thinking is an essential part of the design thinking toolbox. MID’s Chair, Jonas Milder, brought me in to build the students visual thinking techniques.

So far I have taught a couple of “Hands-on Visual Listening” intensive workshops at MID. In the photo above, a consultant in-training is visually documenting an interview between two other Master’s candidates. The kind of visual listening that she is doing helps clients literally see the ideas that are on their mind, then see patterns, then create new connections, and ultimately reach better solutions faster.

I believe that these students are going to change the world, and I am honored to have been recruited to feed their hunger for new skills to tackle the complex problems of tomorrow. By the time they are done with their studies, they will not only know how to fish, they will know how to collaboratively build a better fishing rod and improve the ecosystem so there are more fish to catch.

Envizualize Goes Back to High School

The visual notes above are from a talk that high school principal Chris Lehmann gave at TEDxPhilly about why high school stinks for so many kids. His basic premise is that high school stinks because most high school students spend their time being told what to do, instead of being asked what they can do to improve society. Chris asked: What is high school like when we ask high school students to teach us? What is high school like when we give students real world challenges and ask them to overcome them? He maintained that when we allow those questions to be asked, suddenly, high school doesn’t have to stink.

After seeing Chris Speak, I became curious about his school, so I visited Science Leadership Academy to lead an acitivity on visual notetaking. The picture shows one student’s notes on a short talk I gave about how to learn something new. If you want to learn something about how a successful human-centered, organization works check out the Science Leadership Academy in Center City Philadelphia. You will leave with a sense of excitement about the next generation.


What’s Next? Envizualizing in 2011

The coming year is already shaping up to be a busy one for me. Here are a couple of places I will be:

Austin: I will be creating large scale visual notes of SXSW Interactive Festival Panel “Nonprofits and Free Agents in A Networked World “ in Mid March. Be sure to say hello if you are at the festival.

Baltimore: I will be leading mini workshops on solving problems with pictures at the Maryland Society for Educational Technology Conference in April. Very excited about getting more visual thinking into DNA of our educational system.

If you would like to have me support your meeting, event, or workplace by creating vivid large scale visual notes, don’t hesitate to be in touch.

Or if you are interested in a workshop developing your team’s visual thinking abilities, please connect with me in person, on the phone, or at the email address below.

Have a wonderful December, full of warmth and good things.

Jonny Goldstein




Build Understanding and Action With Envizualize


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Teaching Visual Thinking at Science Leadership Academy

November 23rd, 2010 · edtech, envizualize, graphic facilitation, graphic recording, information design, Information Visualization, partnerships, sketchnotearmy, visual sensemaking

To view photo gallery, click here.

Just came back from a visit to the Science Leadership Academy high school in center city Philadelphia. I was a guest instructor in Marcie T. Hull’s art class where I gave a demonstration of graphic recording (AKA visual notetaking).

I also got a tour from SLA Princicipal Chris Lehmann. His pride in his students and staff was as evident for his love for the same. I got to talk with an engineering teacher and a couple of science teachers as well. Everyone seemed to love being there.

On the way out I heard an engineering student from Drexel explaining how wastewater is collected, channeled and disposed of in Philadelphia to a throng of students, who then set out around the neighborhood to do primary research on drainage systems in the area.

Had a wonderful time interacting with the students and staff at Science Leadership Academy. Hope to be back soon.

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Keynote Visualizations From TEDxPhilly

November 22nd, 2010 · business, edtech, entrepreneurship, envizualize, government, graphic facilitation, graphic recording, information design, Information Visualization, large scale visual notes, partnerships, richard saul wurman, sketchnotearmy, storytelling, technology, visual sensemaking

To see a larger size version of slideshow, click here.

This a slideshow of some of the large scale visual notes I created onstage at TEDxPhilly last Thursday. I had a fantastic time visualizing presentations, sharing the stage with people like Stephen Powers, Christin O’Keefe Aptkowicz, Stanford Thompson, and an array of other of Philadephia’s most creative social entrepreneurs, artists, scientists, and educators.

More large scale visual notes to come, as well as a more in depth blog post, later today. (Update, all the images are up now. I was not able to get a picture of Iyad Obeids talk so if you photographed that one and could send me a copy, I’d be much obliged.)

Here is a link to the individual large scale visual notes.

If you are from the press (or anywhere else for that matter) and would like a larger version image of any of these, email me at jonny(at)envizualize.com and I’ll send you one. Or feel free to use them as is. That goes for bloggers too.

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Visual Summary of the 2010 Collaborative Innovation Forum

November 11th, 2010 · business, edtech, entrepreneurship, envizualize, graphic facilitation, graphic recording, information design, Information Visualization, large scale visual notes, partnerships, sketchnotearmy, storytelling, technology, visual sensemaking

I had an amazing experience creating real time large scale visual notes of the conversations ricocheting around the room at the 2010 Collaborative Innovation Forum. Enovia brought together peers, partners, and customers from companies diverse as GE Energy and Under Armour to discuss how hyper-sociality impacts their organizations’ product and process innovation. The event was expertly emceed by Ed Moran, Deloitte’s Director of Insights and Innovation and the team fluently orchestrated by Human 1.0‘s team.

I also really enjoyed the company of the team of innovation oriented bloggers who did real time commentary on the sessions.

Here are images of all the large scale visualizations I created from the event. click on them to see larger sized versions.

collaborative innovation forum intro

The Principals of Hyper Social Organizations-Ed Moran, Deloitte, Director Insights & Innovation

Jonny Envizualizes at Collaborative Innovation Forum 2010

I’m deep in the zone in this picture, taken by Drew Marshall of Primed Associates.

Jody Giles, Under Armour CIO at Collaborative Innovation Forum

The Impact of collaboration and Hyper-sociality on Product Innovation-Jody Giles, Under Armour, CIO

morning report back: collaboration innovation forum

Breakout Groups Report Back: Topic: The Impact of Collaboration and Hyper-sociality on Product Innovation

hypersociality and organizational effectiveness

The Impact of Collaboration and Hyper-sociality on Organizational Effectiveness, Joseph Press, Deloitte

Soaking Up-Visualizations at Collaborative Innovation Forum

Soaking up the visual chronicle of the Collaboration and Innovation Forum

Collaboration Innovation Forum 2010-John Shorter

The Impact of Collaboration and Hypersociality on Process Innovation, John Shorter, GE Energy, CIO


Breakout groups Report Back: Topic: Impact of Collaboration and Hypersociality on Process Innovation

Colloborative Innovation Forum  Wrapup

Collaborative Innovation Forum Wrap Up Session

browsing large scale visual notes at the collaborative innovation forum

Browsing all the Visual Notes of the Conversations at the 2010 Collaborative Innovation Forum

Thanks again to Francois Gossieaux, Kelly Morrissey, and Sara Clark of Human1.0 who invited me to participate in CIF 2010. It was truly a hyper-social learning experience.

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Collaborative Innovation Forum, TEDxPhilly, and Workshop at UArts

November 7th, 2010 · business, edtech, envizualize, graphic facilitation, graphic recording, information design, Information Visualization, large scale visual notes, partnerships, storytelling, technology, visual sensemaking, vizsales vizmarketing vizpersuasion

It’s shaping up to be a busy November. I am currently in Orlando, Florida, as keynote visualizer at the Collaborative Innovation Forum, and in a week and a half I will be in Philly doing the same thing at TEDxPhilly. Immediately following TEDxPhilly, I will be teaching a two day workshop for the MID (masters of industrial design) program at University of the Arts on graphic facilitation.

These events actually have quite a bit in common. They are all geared toward inspiring innovation, be it in business, social, or artistic fields.


The Collaborative Innovation Forum looks at how our hyper social environment impacts collaboration and innovation. The event is being catalyzed by Enovia, a collaborative product lifecycle management company, and brings together many of its partners —spanning a power generation company to a recreational equipment retailer to an electric car company and many more, to talk about our socially networked present and its implications for the future of product lifecycle management.

Product lifecycle management (PLM) is (from Wikipedia):

The process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise.

OK, does that sound cool or what? People, data, processes, business systems to create the information backbone to design and make and recycle/reuse/dispose of STUFF! The STUFF that makes civilization possible. The kind of stuff you are using to read this blog post.

2. TEDxPhilly is about what’s happening in our nation’s 5th biggest megalopolis, Philly. You know how I love Philly, so I’m so excited to be part of this. My dear friend Roz Duffy is applying her curatorial touch to make this the event of the year in Philly. From the site:

Our goal is to showcase practitioners, makers, dreamers and thinkers who are contemporary and thought provoking; who are pushing the boundaries of their own disciplines; and who are working towards a more purposeful, socially responsible future. The event is multi-disciplinary by nature and the speakers echo the diverse perspectives present in our city.

TEDxPhilly happens November 18. If you want to tap into the intellectual, creative, social, can-do soul of Philly, be there. It’s going to be Philly’s event of the year.

3. MID. The MID program at University of the Arts prepares masters degree candidates to use design approaches to help improve social enterprises as well as industrial ones:

Because today, industrial design is no longer just about new products. It’s about a new way of thinking. One that allows us to step back and question everything, including what a “product” is. By expanding our definition beyond the traditional – to encompass policies, social initiatives and entire systems – we’re setting the stage for design to play a crucial role in society. It’s already become an integral part of the business world’s approach to innovation. At UArts, we help prepare students for this dynamic, demanding new landscape.

I will be teaching MID students to use hands on visual thinking to help their clients in government, nonprofit, and business organizations innovate better ways to serve their stakeholders.

Whew! I need to take a breath. I will need plenty of oxygen and caffeine to embrace the possibilities in front of me this month. Happy November!

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visualization of cityLIVE! “choose pittsburgh” panel

November 4th, 2010 · business, entrepreneurship, envizualize, government, graphic recording, information design, Information Visualization, large scale visual notes, visual sensemaking

Had a blast doing large scale visual notes for a fantastic panel last night at the Hazlett Theater in Pittsburgh on the topic “Choose Pittsburgh.” Big thanks to Eve Picker and Kim O’Dell for including me in the event as the panel visualizer.

Here’s the blurb from the cityLIVE! site.


Join cityLIVE! as a panel of experts discuss why we need to be picked, what criteria young (or old) people use when selecting a city to live in, and how Pittsburgh might become more competitive in attracting and retaining young and talented professionals in our region.

Our panelists include Jim Russell, co-founder and chief strategist of the Pittsburgh Expatriate Network (PEN), Regina Koetters, an urban redevelopment consultant who chose to relocate to Pittsburgh, and Luis von Ahn, a professor in the Computer Science Department at Carnegie Mellon University. Jesse Schell, CEO and founder of Schell Games will moderate the anticipated lively discussion.

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